dealer的真正本钱# Automobile - 车轮上的传奇
s*p
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How to Figure Out a Dealer's True Cost
Despite what you may have read on other sites, there is no way to know for
sure what a dealer's true cost is for each vehicle they sell.
There are simply too many hidden variables involved. For example, the dealer
's financing cost increases by a small amount each day a car goes unsold.
You would need to find out how many days that car has been sitting on the
lot, in addition to knowing some other hidden costs and possible kick-backs
they receive from the manufacturer. It's nearly impossible.
The good news, however, is that we can get a very good idea of a dealer's
true cost - it simply involves 3 things: Invoice price, Holdback, and
Factory-to-dealer incentives.
Invoice Price
The dealer invoice price is what the dealer actually pays to the
manufacturer for the vehicle. This is not the dealer's true cost - there are
many factors that lower their cost, sometimes by several thousand dollars
below invoice price.
Invoice prices for each vehicle model, trim level, and options are easily
found on all the major car buying sites - however, I've noticed that not all
sites display the same information. These numbers can sometimes be off by
several hundred dollars due to small regional variations and price changes
throughout the year.
In order to know the real invoice price, you will need to see a copy of the
actual invoice provided by the dealer. Many dealers will provide you with a
copy of their invoices if you ask for it. Here is what a typical invoice
looks like:
Car Invoice
Each option is broken down by invoice and MSRP price. The destination fee is
always a pass-through cost to the buyer and is not marked up.
Dealer Holdback
Dealer holdback is something that most dealers don't like to acknowledge -
because it's basically a hidden profit. Holdback is usually an amount equal
to 1% to 3% of the MSRP price. The dealer gets reinbursed for this amount by
the manufacturer for each vehicle they sell.
On a $25,000 car, this can be up to $750. They could sell you the car at
invoice price and still make a profit of $750. Not all manufacturers offer a
holdback, but most do.
Factory to Dealer Incentives
A major factor that can affect a dealer's true cost are incentives they
receive from the factory. Each car manufacturer offers their own version of
incentives, called "dealer cash" or "dealer allowance", which encourage
dealers to sell more vehicles.
Many of these programs involve monthly sales goals which can add several
hundred dollars profit for each vehicle sold. There are also hidden dealer
incentives on slower selling vehicles. These usually range between $500 and
$3,000, but I've seen them as high as $15,000 on some popular luxury models
and even up to $60,000 on ultra-luxury models such as the Mercedes Maybach.
Let's take a look at an example of what a dealer may actually pay for a
typical vehicle:
MSRP $25,000
Invoice Price $24,000
3% Holdback -$750
Dealer Incentive -$1,000
True Dealer Cost $22,250
Although the vehicle you're interested in may not have such high hidden
incentives, the point is - dealers do have access to these hidden profit
sources, so next time they complain they're not making any money on the deal
, you can point these out.
A typical dealer's true cost is usually several hundred to several thousand
dollars BELOW invoice price - keep that in mind next time you negotiate.
http://www.realcartips.com/newcars/029-car-dealers-true-cost.shtml
The dealer pays about 18 to 20 percent less than the invoice. To the
manufacture based on volume of all models purchased. If you believe they are
only making 5 to 8 percent profit between the invoice and the MSRP you're a
fool. These dealers also pay KBB and the listing like autotrader and
cargurus about $299 per listing. This shows up as dealer fees on the
consumer side. The market value is determined by these three players. None
of them is an independent source of true maket value. They are all colluding
for max profit.
A friend of mine has been selling cars for years. No dealer is marking them
up only 5-8 percent. Try more like 20-25 percent depending on the model and
price. For instance the last car I bought was on the lot for 39,200.00. When
all was said and done I bought it for 34,125.00 out the door. I know the
dealer still made money....plenty of it, however the salesman was crying
like I just took his last 20.00. Car salesman are so full of it it's funny.
The way I look at it is the first number you ought to throw out there should
be about 25 percent under MSRP and go from there.
Good luck buyers.
The average difference between MSRP and what the dealer pays for the car(
dealer discount) really varies based on what make and model the car is and
how much volume the dealer does. There is no set number. Economy cars
typically have a lower percentage and luxury marques and trucks are
generally higher. I have heard that the industry average is actually closer
to 20%. Some dealers mark up cars over the MSRP depending on the popularity
of the vehicle, as well.
I am a salesman at toyota and I can personally confirm that we have around 7
% mark up in our vehicles
it is different depending on brand. GM marks up their cars 25% just so they
can offer "$12,500 incentives" on their cars. Japanese brands only have 7%
avg mark up. where as german brands normally have around 14%
Despite what you may have read on other sites, there is no way to know for
sure what a dealer's true cost is for each vehicle they sell.
There are simply too many hidden variables involved. For example, the dealer
's financing cost increases by a small amount each day a car goes unsold.
You would need to find out how many days that car has been sitting on the
lot, in addition to knowing some other hidden costs and possible kick-backs
they receive from the manufacturer. It's nearly impossible.
The good news, however, is that we can get a very good idea of a dealer's
true cost - it simply involves 3 things: Invoice price, Holdback, and
Factory-to-dealer incentives.
Invoice Price
The dealer invoice price is what the dealer actually pays to the
manufacturer for the vehicle. This is not the dealer's true cost - there are
many factors that lower their cost, sometimes by several thousand dollars
below invoice price.
Invoice prices for each vehicle model, trim level, and options are easily
found on all the major car buying sites - however, I've noticed that not all
sites display the same information. These numbers can sometimes be off by
several hundred dollars due to small regional variations and price changes
throughout the year.
In order to know the real invoice price, you will need to see a copy of the
actual invoice provided by the dealer. Many dealers will provide you with a
copy of their invoices if you ask for it. Here is what a typical invoice
looks like:
Car Invoice
Each option is broken down by invoice and MSRP price. The destination fee is
always a pass-through cost to the buyer and is not marked up.
Dealer Holdback
Dealer holdback is something that most dealers don't like to acknowledge -
because it's basically a hidden profit. Holdback is usually an amount equal
to 1% to 3% of the MSRP price. The dealer gets reinbursed for this amount by
the manufacturer for each vehicle they sell.
On a $25,000 car, this can be up to $750. They could sell you the car at
invoice price and still make a profit of $750. Not all manufacturers offer a
holdback, but most do.
Factory to Dealer Incentives
A major factor that can affect a dealer's true cost are incentives they
receive from the factory. Each car manufacturer offers their own version of
incentives, called "dealer cash" or "dealer allowance", which encourage
dealers to sell more vehicles.
Many of these programs involve monthly sales goals which can add several
hundred dollars profit for each vehicle sold. There are also hidden dealer
incentives on slower selling vehicles. These usually range between $500 and
$3,000, but I've seen them as high as $15,000 on some popular luxury models
and even up to $60,000 on ultra-luxury models such as the Mercedes Maybach.
Let's take a look at an example of what a dealer may actually pay for a
typical vehicle:
MSRP $25,000
Invoice Price $24,000
3% Holdback -$750
Dealer Incentive -$1,000
True Dealer Cost $22,250
Although the vehicle you're interested in may not have such high hidden
incentives, the point is - dealers do have access to these hidden profit
sources, so next time they complain they're not making any money on the deal
, you can point these out.
A typical dealer's true cost is usually several hundred to several thousand
dollars BELOW invoice price - keep that in mind next time you negotiate.
http://www.realcartips.com/newcars/029-car-dealers-true-cost.shtml
The dealer pays about 18 to 20 percent less than the invoice. To the
manufacture based on volume of all models purchased. If you believe they are
only making 5 to 8 percent profit between the invoice and the MSRP you're a
fool. These dealers also pay KBB and the listing like autotrader and
cargurus about $299 per listing. This shows up as dealer fees on the
consumer side. The market value is determined by these three players. None
of them is an independent source of true maket value. They are all colluding
for max profit.
A friend of mine has been selling cars for years. No dealer is marking them
up only 5-8 percent. Try more like 20-25 percent depending on the model and
price. For instance the last car I bought was on the lot for 39,200.00. When
all was said and done I bought it for 34,125.00 out the door. I know the
dealer still made money....plenty of it, however the salesman was crying
like I just took his last 20.00. Car salesman are so full of it it's funny.
The way I look at it is the first number you ought to throw out there should
be about 25 percent under MSRP and go from there.
Good luck buyers.
The average difference between MSRP and what the dealer pays for the car(
dealer discount) really varies based on what make and model the car is and
how much volume the dealer does. There is no set number. Economy cars
typically have a lower percentage and luxury marques and trucks are
generally higher. I have heard that the industry average is actually closer
to 20%. Some dealers mark up cars over the MSRP depending on the popularity
of the vehicle, as well.
I am a salesman at toyota and I can personally confirm that we have around 7
% mark up in our vehicles
it is different depending on brand. GM marks up their cars 25% just so they
can offer "$12,500 incentives" on their cars. Japanese brands only have 7%
avg mark up. where as german brands normally have around 14%