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Amazon takes legal action against 1,114 fake reviewers
Amazon is going after those who post "false, misleading and inauthentic"
reviews online.
The online retailer filed a lawsuit against 1,114 fake reviewers who sell
fabricated comments to companies seeking to improve the appeal of their
products, according to the BBC. The lawsuit was filed Friday in Seattle.
The defendants, termed "John Does," have offered their false review service
for as little as $5 on the website Fiverr.com, according to Amazon. The
sellers were avoiding getting caught by using different accounts from unique
IP addresses.
However, Amazon was able to identify the fake reviewers by conducting an
investigation and purchasing some of the fake reviews. Amazon is also
working with Fiverr to resolve the issue.
"While small in number, these reviews can significantly undermine the trust
that consumers and the vast majority of sellers and manufactures place in
Amazon, which in turn tarnishes Amazon's brand," Amazon said in its
complaint.
This is not the first time Amazon has taken legal action against sham
reviews. In April, the company filed its first-ever lawsuit against a
California man who was responsible for selling fake product reviews. Jay
Gentile was believed to be the operator of multiple websites that were
dedicated to sell such reviews.
"Amazon is bringing this action to protect its customers from this
misconduct, by stopping defendants and uprooting the ecosystem in which they
participate," the lawsuit reads.
Amazon is going after those who post "false, misleading and inauthentic"
reviews online.
The online retailer filed a lawsuit against 1,114 fake reviewers who sell
fabricated comments to companies seeking to improve the appeal of their
products, according to the BBC. The lawsuit was filed Friday in Seattle.
The defendants, termed "John Does," have offered their false review service
for as little as $5 on the website Fiverr.com, according to Amazon. The
sellers were avoiding getting caught by using different accounts from unique
IP addresses.
However, Amazon was able to identify the fake reviewers by conducting an
investigation and purchasing some of the fake reviews. Amazon is also
working with Fiverr to resolve the issue.
"While small in number, these reviews can significantly undermine the trust
that consumers and the vast majority of sellers and manufactures place in
Amazon, which in turn tarnishes Amazon's brand," Amazon said in its
complaint.
This is not the first time Amazon has taken legal action against sham
reviews. In April, the company filed its first-ever lawsuit against a
California man who was responsible for selling fake product reviews. Jay
Gentile was believed to be the operator of multiple websites that were
dedicated to sell such reviews.
"Amazon is bringing this action to protect its customers from this
misconduct, by stopping defendants and uprooting the ecosystem in which they
participate," the lawsuit reads.
