一篇新闻报道段落: Why Samsung is unstoppable: $11 billion spent on marketing, $10.6 billion on R&D in 2012 by Bogdan Petrovan on March 6, 2013 To say that Samsung is dominating the mobile industry is an understatement. The Korean conglomerate became last year the world’s largest phone maker, and the world’s largest smartphone maker. Countless Galaxy phones and tablets are sold every minute, in almost every country on the globe, and to people from all walks of life. So, how did Samsung managed to turn itself from a second rate electronics maker into the behemoth that it is today? It’s easy: marketing and research. The Korea Times revealed today that Samsung Electronics spent a record- breaking $11 billion on marketing activities in 2012, along with an equally impressive $10.6 billion on research and development. 另一篇 In 2012, Apple (AAPL) spent $1 billion on advertising. The same year, Samsung (005930:KS) spent $4 billion on advertising. According to Asymco’s Horace Dediu, Samsung (besides the 4 billion on advertising) also spent $5.3 billion on “sales promotion,” which is French for commissions and in-store displays, training, and other expenses. Roll together all of Samsung’s marketing, advertising, and promotional expenses, and you are looking at an $11 billion budget. ============ 评论: 三星研发也很投入,但是最终还是不如营销投入多,事实上三星的营销投入比就靠营销 宣传为看家手段的可口可乐这样的纯消费厂商都花得多了多的钱?他们钱怎能如此完全 超出任何正常企业经营成本常理的疯狂投入?那五亿美金的特别促销经费到底都包括什 么?如果我有机会面对苹果高管,我会提醒他们这个事实。如果我有机会面对米国政客 ,我会质问他们为何对此视而不见,却对可怜的中国人和企业百搬刁难和歧视?这不公 平。