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McKinsey BTO is not doing exceedingly well in the US. BTO value proprosition
is not core to McKinsey's stated goal of shaping top management agenda. Most
of BTO's work nowadays is business outsourcing/offshoring strategy (e.g.,
should you outsoure, how do select vendor and negotiate prices, etc.). That
is not exactly work that would be on top of a CEO's mind, and it is not a
sustainable model as most firms make this ki