A profile of Dr. Frank Bass# Economics - 经济
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Frankly Speaking
By Phil H. Shook
(Article in the The School of Management, The University of Texas at Dallas
volume 1, No.2 Spring 1998)
On those occasions when the name of The University of Texas at Dallas pops up
in conversation among marketing faculty at such esteemed institutions as the
University of Pennsylvania's Wharton School, the University of Virginia's
Darden School and MIT's Sloan School of Management, it is likely to be
referred to as "Bass's Shop."
Nicknames are born for many reas
By Phil H. Shook
(Article in the The School of Management, The University of Texas at Dallas
volume 1, No.2 Spring 1998)
On those occasions when the name of The University of Texas at Dallas pops up
in conversation among marketing faculty at such esteemed institutions as the
University of Pennsylvania's Wharton School, the University of Virginia's
Darden School and MIT's Sloan School of Management, it is likely to be
referred to as "Bass's Shop."
Nicknames are born for many reas