Really? Only high-end samsung TVs have ultra clear panel. Should high-end model use better screens? The image is much clear and crisp on gloss screen , if not many ambient light. I am stuck in the selection for a family room TV. Most likely, matte or semi-gloss might be better. Samsung 6 and 7 series have good image on SD signal, which majority channel is. But samsung does not have semi-gloss screen for 55" and up. Sony has, but I heard Sony SD image is not very good.