中国智能手机市场接近饱和？# PDA - 掌中宝
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We tend to see China as a hotbed of smartphone growth, but we're going to
have to rethink that belief in light of new figures from IDC. The analyst
firm estimates that smartphone shipments to the country dropped from 94.8
million in the third quarter of last year to 90.8 million in the fourth --
the first time demand has fallen since mid-2011. Researchers blame the dip
on a mix of factors, including the last-minute launch of China Mobile's LTE
network (in mid-December), lower device subsidies and customers who opted
for tablets instead. However, the analysts primarily believe that the market
has matured; phone makers have mostly courted first-time buyers for the
past few years, but they now have to justify more upgrades among existing
users. IDC is still optimistic that the Chinese market will grow rapidly in
2014, but it's evident that companies can no longer take that relentless
pace for granted.
have to rethink that belief in light of new figures from IDC. The analyst
firm estimates that smartphone shipments to the country dropped from 94.8
million in the third quarter of last year to 90.8 million in the fourth --
the first time demand has fallen since mid-2011. Researchers blame the dip
on a mix of factors, including the last-minute launch of China Mobile's LTE
network (in mid-December), lower device subsidies and customers who opted
for tablets instead. However, the analysts primarily believe that the market
has matured; phone makers have mostly courted first-time buyers for the
past few years, but they now have to justify more upgrades among existing
users. IDC is still optimistic that the Chinese market will grow rapidly in
2014, but it's evident that companies can no longer take that relentless
pace for granted.