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发信人: tomnjerry (tom jerry), 信区: PDA
标 题: 真要重新开工了
发信站: BBS 未名空间站 (Tue Aug 30 16:52:18 2011, 美东)
HP Resurrects TouchPad Tablet to Pacify Rabid Customers
And on the 61st day, the TouchPad rose again.
HP has plans to produce another round of its TouchPad tablets before the
year is out, despite its earlier decision to discontinue its mobile hardware
products.
“Despite announcing an end to manufacturing webOS hardware, we have decided
to produce one last run of TouchPads to meet unfulfilled demand,” HP
spokesman Mark Budgell wrote in a company blog post. “As we know more about
how, when, and where TouchPads will be available, we will communicate that
here and through e-mail to those who requested notification.”
Budgell says it will be a few weeks before devices from the additional run
will be available for purchase.
The blog post signals further confusion from a company in upheaval. Two
weeks ago, HP announced suddenly it would end production on all of its
mobile hardware, including the soon to be released Pre 3 and Veer
smartphones. The decision also included the company’s iPad competitor, the
TouchPad, killed off a mere 49 days after its debut in July. Circulating
rumors suggested third-party retailers were sitting on hundreds of thousands
of unsold stock.
HP followed its announcement by slashing prices on remaining TouchPad
inventory, reducing the price of the 16-gigabyte TouchPad to $100, and the
32-gig version to $150.
Since the blowout sale prices, however, the company hasn’t been able to
keep any TouchPads in stock. Retailers have been bombarded by customer
requests for the cheapened devices, and tens of retailers have reported
completely selling out.
Which is most likely the reason behind HP’s decision to once again beef up
its inventory for a last TouchPad blast.
“Tablet computing is a segment of the market that’s relevant, absolutely,
” HP personal systems group exec Todd Bradley told Reuters in an interview.
The company continues to explore licensing options for, webOS — its
proprietary operating system — according to Bradley.
There’s no guarantee, however, that HP will continue to sell the last round
of tablets at a $100 rate. Hardware teardown web site iSupply speculates
that, in terms of components alone, a 16-GB TouchPad costs HP approximately
$300 to build. That’s a $200 bath HP is taking on each individual unit sold
, not including the cost of labor, shipping and associated expenses.
HP did not immediately respond to a phone request for comment.
While the resurgence in TouchPad interest may be a promising sign for HP,
the company’s flip-flopping decision process isn’t serving its public
image.
“The only thing I know for sure that’s going on at HP is that they have
completely lost control of their message,” said Forrester analyst Sarah
Rotman Epps in a statement e-mailed to Wired.com. Epps continued, saying HP
was “sabotaging their brand with the mixed messages.”
As of today, the TouchPad is now the number 2 best-selling tablet after the
iPad, according to FastCompany. Ironically, that’s the exact position HP
was vying for.
Unfortunately for the company, it took bargain bin pricing and the threat of
extinction to get there.
发信人: tomnjerry (tom jerry), 信区: PDA
标 题: 真要重新开工了
发信站: BBS 未名空间站 (Tue Aug 30 16:52:18 2011, 美东)
HP Resurrects TouchPad Tablet to Pacify Rabid Customers
And on the 61st day, the TouchPad rose again.
HP has plans to produce another round of its TouchPad tablets before the
year is out, despite its earlier decision to discontinue its mobile hardware
products.
“Despite announcing an end to manufacturing webOS hardware, we have decided
to produce one last run of TouchPads to meet unfulfilled demand,” HP
spokesman Mark Budgell wrote in a company blog post. “As we know more about
how, when, and where TouchPads will be available, we will communicate that
here and through e-mail to those who requested notification.”
Budgell says it will be a few weeks before devices from the additional run
will be available for purchase.
The blog post signals further confusion from a company in upheaval. Two
weeks ago, HP announced suddenly it would end production on all of its
mobile hardware, including the soon to be released Pre 3 and Veer
smartphones. The decision also included the company’s iPad competitor, the
TouchPad, killed off a mere 49 days after its debut in July. Circulating
rumors suggested third-party retailers were sitting on hundreds of thousands
of unsold stock.
HP followed its announcement by slashing prices on remaining TouchPad
inventory, reducing the price of the 16-gigabyte TouchPad to $100, and the
32-gig version to $150.
Since the blowout sale prices, however, the company hasn’t been able to
keep any TouchPads in stock. Retailers have been bombarded by customer
requests for the cheapened devices, and tens of retailers have reported
completely selling out.
Which is most likely the reason behind HP’s decision to once again beef up
its inventory for a last TouchPad blast.
“Tablet computing is a segment of the market that’s relevant, absolutely,
” HP personal systems group exec Todd Bradley told Reuters in an interview.
The company continues to explore licensing options for, webOS — its
proprietary operating system — according to Bradley.
There’s no guarantee, however, that HP will continue to sell the last round
of tablets at a $100 rate. Hardware teardown web site iSupply speculates
that, in terms of components alone, a 16-GB TouchPad costs HP approximately
$300 to build. That’s a $200 bath HP is taking on each individual unit sold
, not including the cost of labor, shipping and associated expenses.
HP did not immediately respond to a phone request for comment.
While the resurgence in TouchPad interest may be a promising sign for HP,
the company’s flip-flopping decision process isn’t serving its public
image.
“The only thing I know for sure that’s going on at HP is that they have
completely lost control of their message,” said Forrester analyst Sarah
Rotman Epps in a statement e-mailed to Wired.com. Epps continued, saying HP
was “sabotaging their brand with the mixed messages.”
As of today, the TouchPad is now the number 2 best-selling tablet after the
iPad, according to FastCompany. Ironically, that’s the exact position HP
was vying for.
Unfortunately for the company, it took bargain bin pricing and the threat of
extinction to get there.
