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FB IPO Filing Highlights
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FB IPO Filing Highlights# Stock
c*r
1
Ticker symbol:
FB
Underwriters:
Morgan Stanley, J.P. Morgan, Goldman Sachs, BofA Merrill Lynch, Barclays
Capital and Allen & Co.
Revenue:
2011: $3.71 billion
2010: $1.97 billion
2009: $777 million
Earnings:
2011: $1 billion
2010: $606 million
2009: $229 million
Number of Users
845 million
Mark Zuckerberg’s pay
Zuckerberg made $1.5 million as the CEO of Facebook in 2011, but will take
only a $1 salary starting January 1, 2013
Percentage of revenue generated from advertising:
2011: 85%
2010: 95%
2009: 98%
Percentage of Facebook’s revenue Zynga accounts for last year:
12%
Who Facebook considers a competitor
Google, Microsoft, Twitter, Cyworld in Korea, Mixi in Japan, Orkut (owned by
Google) in Brazil and India, vKontakte in Russia, and Renren, Sina, and
Tencent in China
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