That is because of the press conference. Sure Tim Cook is no Steve Jobs but you don't get to see him that often either. The last time he did this was 4 years ago. I would say he did an excellent job today. He first calmly and firmly deflected recent accusation on exploitation. He then gave an vision much larger than the previous record-breaking quarter. At the same time, he kept the veil on future product and the speculation going. There is really little downside for AAPL in the near future. The space for further upswing is limited after recent rally but the is a certainty that is more valuable than anything else. You could play the certainty conservatively or aggressively.