Bing搜索下三烂，太不要脸了# Stock
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http://googleblog.blogspot.com/2011/02/microsofts-bing-uses-goo
Microsoft’s Bing uses Google search results—and denies it
By now, you may have read Danny Sullivan’s recent post: “Google: Bing is
Cheating, Copying Our Search Results” and heard Microsoft’s response, “We
do not copy Google's results.” However you define copying, the bottom line
is, these Bing results came directly from Google.
I’d like to give you some background and details of our experiments that
lead us to understand just how Bing is using Google web search results.
It all started with tarsorrhaphy. Really. As it happens, tarsorrhaphy is a
rare surgical procedure on eyelids. And in the summer of 2010, we were
looking at the search results for an unusual misspelled query [torsorophy].
Google returned the correct spelling—tarsorrhaphy—along with results for
the corrected query. At that time, Bing had no results for the misspelling.
Later in the summer, Bing started returning our first result to their users
without offering the spell correction (see screenshots below). This was very
strange. How could they return our first result to their users without the
correct spelling? Had they known the correct spelling, they could have
returned several more relevant results for the corrected query.
This example opened our eyes, and over the next few months we noticed that
URLs from Google search results would later appear in Bing with increasing
frequency for all kinds of queries: popular queries, rare or unusual queries
and misspelled queries. Even search results that we would consider mistakes
of our algorithms started showing up on Bing.
We couldn’t shake the feeling that something was going on, and our
suspicions became much stronger in late October 2010 when we noticed a
significant increase in how often Google’s top search result appeared at
the top of Bing’s ranking for a variety of queries. This statistical
pattern was too striking to ignore. To test our hypothesis, we needed an
experiment to determine whether Microsoft was really using Google’s search
results in Bing’s ranking.
We created about 100 “synthetic queries”—queries that you would never
expect a user to type, such as [hiybbprqag]. As a one-time experiment, for
each synthetic query we inserted as Google’s top result a unique (real)
webpage which had nothing to do with the query. Below is an example:
To be clear, the synthetic query had no relationship with the inserted
result we chose—the query didn’t appear on the webpage, and there were no
links to the webpage with that query phrase. In other words, there was
absolutely no reason for any search engine to return that webpage for that
synthetic query. You can think of the synthetic queries with inserted
results as the search engine equivalent of marked bills in a bank.
We gave 20 of our engineers laptops with a fresh install of Microsoft
Windows running Internet Explorer 8 with Bing Toolbar installed. As part of
the install process, we opted in to the “Suggested Sites” feature of IE8,
and we accepted the default options for the Bing Toolbar.
We asked these engineers to enter the synthetic queries into the search box
on the Google home page, and click on the results, i.e., the results we
inserted. We were surprised that within a couple weeks of starting this
experiment, our inserted results started appearing in Bing. Below is an
example: a search for [hiybbprqag] on Bing returned a page about seating at
a theater in Los Angeles. As far as we know, the only connection between the
query and result is Google’s result page (shown above).
We saw this happen for multiple queries. For the query [delhipublicschool40
chdjob] we inserted a search result for a credit union:
http://4.bp.blogspot.com/_7ZYqYi4xigk/TUiM3C3pufI/AAAAAAAAHeU/z61GgvrVVuM/s1600/delhi-google.png
The same credit union soon showed up on Bing for that query:
http://4.bp.blogspot.com/_7ZYqYi4xigk/TUiM2wHafvI/AAAAAAAAHeM/JvaT2giJtlE/s1600/delhi-bing.png
For the query [juegosdeben1ogrande] we inserted a page of hip hop bling
jewelry:
http://4.bp.blogspot.com/_7ZYqYi4xigk/TUiM3EVNcpI/AAAAAAAAHec/rlZB46XQiYU/s1600/juego-google.png
And the same hip hop bling page showed up in Bing:
http://4.bp.blogspot.com/_7ZYqYi4xigk/TUiM7JT5OjI/AAAAAAAAHek/YJVjQbO6z24/s1600/juego-bing.png
As we see it, this experiment confirms our suspicion that Bing is using some
combination of:
Internet Explorer 8, which can send data to Microsoft via its Suggested
Sites feature
the Bing Toolbar, which can send data via Microsoft’s Customer Experience
Improvement Program
or possibly some other means to send data to Bing on what people search for
on Google and the Google search results they click. Those results from
Google are then more likely to show up on Bing. Put another way, some Bing
results increasingly look like an incomplete, stale version of Google
results—a cheap imitation.
At Google we strongly believe in innovation and are proud of our search
quality. We’ve invested thousands of person-years into developing our
search algorithms because we want our users to get the right answer every
time they search, and that’s not easy. We look forward to competing with
genuinely new search algorithms out there—algorithms built on core
innovation, and not on recycled search results from a competitor. So to all
the users out there looking for the most authentic, relevant search results,
we encourage you to come directly to Google. And to those who have asked
what we want out of all this, the answer is simple: we'd like for this
practice to stop.
Microsoft’s Bing uses Google search results—and denies it
By now, you may have read Danny Sullivan’s recent post: “Google: Bing is
Cheating, Copying Our Search Results” and heard Microsoft’s response, “We
do not copy Google's results.” However you define copying, the bottom line
is, these Bing results came directly from Google.
I’d like to give you some background and details of our experiments that
lead us to understand just how Bing is using Google web search results.
It all started with tarsorrhaphy. Really. As it happens, tarsorrhaphy is a
rare surgical procedure on eyelids. And in the summer of 2010, we were
looking at the search results for an unusual misspelled query [torsorophy].
Google returned the correct spelling—tarsorrhaphy—along with results for
the corrected query. At that time, Bing had no results for the misspelling.
Later in the summer, Bing started returning our first result to their users
without offering the spell correction (see screenshots below). This was very
strange. How could they return our first result to their users without the
correct spelling? Had they known the correct spelling, they could have
returned several more relevant results for the corrected query.
This example opened our eyes, and over the next few months we noticed that
URLs from Google search results would later appear in Bing with increasing
frequency for all kinds of queries: popular queries, rare or unusual queries
and misspelled queries. Even search results that we would consider mistakes
of our algorithms started showing up on Bing.
We couldn’t shake the feeling that something was going on, and our
suspicions became much stronger in late October 2010 when we noticed a
significant increase in how often Google’s top search result appeared at
the top of Bing’s ranking for a variety of queries. This statistical
pattern was too striking to ignore. To test our hypothesis, we needed an
experiment to determine whether Microsoft was really using Google’s search
results in Bing’s ranking.
We created about 100 “synthetic queries”—queries that you would never
expect a user to type, such as [hiybbprqag]. As a one-time experiment, for
each synthetic query we inserted as Google’s top result a unique (real)
webpage which had nothing to do with the query. Below is an example:
To be clear, the synthetic query had no relationship with the inserted
result we chose—the query didn’t appear on the webpage, and there were no
links to the webpage with that query phrase. In other words, there was
absolutely no reason for any search engine to return that webpage for that
synthetic query. You can think of the synthetic queries with inserted
results as the search engine equivalent of marked bills in a bank.
We gave 20 of our engineers laptops with a fresh install of Microsoft
Windows running Internet Explorer 8 with Bing Toolbar installed. As part of
the install process, we opted in to the “Suggested Sites” feature of IE8,
and we accepted the default options for the Bing Toolbar.
We asked these engineers to enter the synthetic queries into the search box
on the Google home page, and click on the results, i.e., the results we
inserted. We were surprised that within a couple weeks of starting this
experiment, our inserted results started appearing in Bing. Below is an
example: a search for [hiybbprqag] on Bing returned a page about seating at
a theater in Los Angeles. As far as we know, the only connection between the
query and result is Google’s result page (shown above).
We saw this happen for multiple queries. For the query [delhipublicschool40
chdjob] we inserted a search result for a credit union:
http://4.bp.blogspot.com/_7ZYqYi4xigk/TUiM3C3pufI/AAAAAAAAHeU/z61GgvrVVuM/s1600/delhi-google.png
The same credit union soon showed up on Bing for that query:
http://4.bp.blogspot.com/_7ZYqYi4xigk/TUiM2wHafvI/AAAAAAAAHeM/JvaT2giJtlE/s1600/delhi-bing.png
For the query [juegosdeben1ogrande] we inserted a page of hip hop bling
jewelry:
http://4.bp.blogspot.com/_7ZYqYi4xigk/TUiM3EVNcpI/AAAAAAAAHec/rlZB46XQiYU/s1600/juego-google.png
And the same hip hop bling page showed up in Bing:
http://4.bp.blogspot.com/_7ZYqYi4xigk/TUiM7JT5OjI/AAAAAAAAHek/YJVjQbO6z24/s1600/juego-bing.png
As we see it, this experiment confirms our suspicion that Bing is using some
combination of:
Internet Explorer 8, which can send data to Microsoft via its Suggested
Sites feature
the Bing Toolbar, which can send data via Microsoft’s Customer Experience
Improvement Program
or possibly some other means to send data to Bing on what people search for
on Google and the Google search results they click. Those results from
Google are then more likely to show up on Bing. Put another way, some Bing
results increasingly look like an incomplete, stale version of Google
results—a cheap imitation.
At Google we strongly believe in innovation and are proud of our search
quality. We’ve invested thousands of person-years into developing our
search algorithms because we want our users to get the right answer every
time they search, and that’s not easy. We look forward to competing with
genuinely new search algorithms out there—algorithms built on core
innovation, and not on recycled search results from a competitor. So to all
the users out there looking for the most authentic, relevant search results,
we encourage you to come directly to Google. And to those who have asked
what we want out of all this, the answer is simple: we'd like for this
practice to stop.
