古板每天都是不问Why的 - 未名空间MITBBS历史存档

国际科技财经博客移民网络热点娱乐民生时事公众号

Redian新闻

>未名空间

>Stock

古板每天都是不问Why的

古板每天都是不问Why的# Stock

w*22015-12-02 08:12

1 楼

ask why 才有可能开始入门了。
还有几句我偶像们的名言和大家共勉:
第二条，
你可以predict，你可以去react,你可以去 predict the reaction, 你可以用reaction
to predict... be open minded， anything is possible.
第三条，
about insanity:
Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The
round pegs in the square holes.
The ones who see things differently. They’re not fond of rules. And they
have no respect for the status quo. You can quote them, disagree with them,
glorify or vilify them.
About the only thing you can’t do is ignore them. Because they change
things. They invent. They imagine. They heal. They explore. They create.
They inspire. They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art? Or sit in
silence and hear a song that’s never been written? Or gaze at a red planet
and see a laboratory on wheels?
We make tools for these kinds of people.
While some see them as the crazy ones, we see genius. Because the people who
are crazy enough to think they can change the world, are the ones who do.
---
只是来装一下开下玩笑，纪念一下暂时离开的股市老手猿人泰山，顺怀念一下过去的苹
果。

M*n2015-12-02 08:12

2 楼

村长最后这一段原来是Apple的最经典的commercial“Think Different”的文案。
这段文案的创作还一段故事。乔的自传里讲了这段故事，大概意思是创作小组的初稿被
教主骂了个狗血淋头，说写的太商业化了，“This is shit! It’s advertising
agency shit and I hate it.”然后又重新写过，教主还亲自参加了文案的写作。
创作小组还为语法问题讨论了许久，按照语法似乎应该是Think Differently.教主坚持
用 different, 因为他认为different的反面是think the same，并且当时还有一个
slogan“Think Big”，这里用“Think Different”会更对等。
Clow and his team tried a variety of approaches that praised the “crazy
ones” who “think different.” They did one video with the Seal song “
Crazy” (“We’re never gonna survive unless we get a little crazy”), but
couldn’t get the rights to it. Then they tried versions using a recording
of Robert Frost reading “The Road Not Taken” and of Robin Williams’s
speeches from Dead Poets Society. Eventually they decided they needed to
write their own text; their draft began, “Here’s to the crazy ones.”
Jobs was as demanding as ever. When Clow’s team flew up with a version of
the text, he exploded at the young copywriter. “This is shit!” he yelled.
“It’s advertising agency shit and I hate it.” It was the first time the
young copywriter had met Jobs, and he stood there mute. He never went back.
But those who could stand up to Jobs, including Clow and his teammates Ken
Segall and Craig Tanimoto, were able to work with him to create a tone poem
that he liked.
Jobs wrote some of the lines himself, including “They push the human race
forward.” By the time of the Boston Macworld in early August, they had
produced a rough version. They agreed it was not ready, but Jobs used the
concepts, and the “think different” phrase, in his keynote speech there.
“There’s a germ of a brilliant idea there,” he said at the time. “Apple
is about people who think outside the box, who want to use computers to help
them change the world.”
They debated the grammatical issue: If “different” was supposed to modify
the verb “think,” it should be an adverb, as in “think differently.” But
Jobs insisted that he wanted “different” to be used as a noun, as in “
think victory” or “think beauty.” Also, it echoed colloquial use, as in
“think big.” Jobs later explained, “We discussed whether it was correct
before we ran it. It’s grammatical, if you think about what we’re trying
to say. It’s not think the same, it’s think different. Think a little
different, think a lot different, think different. ‘Think differently’
wouldn’t hit the meaning for me.”

c*x2015-12-02 08:12

3 楼

是的，好象在一个采访乔帮主的录像里也出现过同样的段子。

【在 M***n 的大作中提到】

: 村长最后这一段原来是Apple的最经典的commercial“Think Different”的文案。
: 这段文案的创作还一段故事。乔的自传里讲了这段故事，大概意思是创作小组的初稿被
: 教主骂了个狗血淋头，说写的太商业化了，“This is shit! It’s advertising
: agency shit and I hate it.”然后又重新写过，教主还亲自参加了文案的写作。
: 创作小组还为语法问题讨论了许久，按照语法似乎应该是Think Differently.教主坚持
: 用 different, 因为他认为different的反面是think the same，并且当时还有一个
: slogan“Think Big”，这里用“Think Different”会更对等。
: Clow and his team tried a variety of approaches that praised the “crazy
: ones” who “think different.” They did one video with the Seal song “
: Crazy” (“We’re never gonna survive unless we get a little crazy”), but