果子的写作风格# Apple - 家有苹果
E*r
1 楼
还是那么感性，那么有煽动力
那遣词造句，诗一样
（空洞无物）
郎咸平说过，广告的本质
不是打公司和产品的知名度
打的是产品精神
果子做到了
http://www.apple.com/iphone/why-theres-iphone/
Every iPhone we’ve made — and we mean every single one — was built on the
same belief. That a phone should be more than a collection of features.
That, above all, a phone should be absolutely simple, beautiful, and magical
to use.
It should have hardware and software that were designed to work with each
other. And enhance each other. By people who frequently see each other. That
’s how you make a phone that works ridiculously well.
And whenever there are shiny, new software updates with shiny, new features,
you should be able to sit back, relax, and know your phone will get them.
And be compatible with them. For years. For free.
It’s that kind of thinking that also enabled us to create the world’s most
popular camera. A camera that makes it easy to take insanely great photos.
Like “How did you even do that?” great.
So when you just want to point and shoot and get a photo of that weird
grasshopper-moth-beetle thing that just landed over there, it has its Focus
Pixels and auto stabilization and image signal processor already ready to go.
What that means is, you don’t actually have to know what that means. All
you have to do is use it to see that taking photos and videos on iPhone is
really. Flippin’. Amazing.
Also amazing? The fact that there are over a million and a half capable,
beautiful, inspiring apps on the App Store. And each and every one was
reviewed and approved by a team of real live humans. With great taste. And
great suggestions. And great ideas. So whether your thing is running or
writing or budgeting or filming or note-taking or annihilating rampant
zombie populations using only the power of plants, you’re totally set.
And while there are lots of things you want on your phone, there’s one you
definitely don’t: malware. (“Malware” is what you call code that tries to
sneak into your devices for the purpose of doing sneaky things. Like
stealing your bank info or tracking every single word you type.) Now, this
is the part where we’d normally geek out about the tools we give developers
to make super safe apps like top-notch APIs, encryption, and app transport
security, and the rock-solid security features we build into iPhone like
trusted boot, sandboxing, and kernel address space layout randomization, but
there’s only so much room. So let’s just say that iPhone and malware are
practically strangers, and leave it at that.
Security is serious. It’s why we invented Touch ID. A painstakingly
engineered sensor that lets you unlock your phone with just your fingerprint
. And iPhone keeps your print safe by never storing an image of it. Instead,
it turns it into an intricate piece of math, which can’t be turned back
into an image, re-created, replicated, or otherwise fiddled with. And we
built a place especially for that piece of math called the Secure Enclave.
It’s completely walled off from the rest of your phone, and it keeps your
fingerprint encrypted and protected.
We can’t see it. “They” can’t see it. Not even you can see it.
Because to us, things should always be easy. Like answering the question, “
How many different messaging apps should it take to send words, voice
messages, group messages, photos, videos, Easter Island stone head emoji, my
location, and weird cat GIFs to everyone I know?” Answer: One. Or, “How
much should it cost to send all that stuff to people who have an iPhone or
iPad or Mac?” Answer: Nothing. And also, “How do I make a video call to my
best friend who’s halfway around the world?” Answer: FaceTime. And, last
question, “Shouldn’t all of that stuff just come built into my phone?”
Yep.
And since we’re all using our phones more than ever, they should be able to
do more remarkable things than ever. That includes letting you know that
today you took 7,962 steps, which is the equivalent of 3.31 miles, which
totally counts as a workout.
Your phone should also get along famously with your laptop and your tablet.
And be able to kick up the thermostat with a couple of taps. And put on “
Love Shack”* from the backseat on command.
Another remarkable thing a phone should do — which, honestly, shouldn’t be
so remarkable — is give everyone access to its powerful technology.
That’s why iPhone comes with incredible assistive tools and features built
right in. Like VoiceOver, which lets you tap to hear what’s on your screen,
even if you can’t see it. And Switch Control, a way to navigate your phone
using switches instead of tapping, dragging, or swiping. And there’s also
mono audio, which helps you hear it all by playing stereo recordings in mono
in both ears of your headphones. And even Invert Colors, which increases
the contrast on your screen, making it easier to read. And that’s not even
everything. To us, technology like this isn’t additional. It’s essential.
And if you ever have any questions about iPhone — because we all have
questions sometimes — you know exactly who to come to. Us. Swing by any of
our 457 stores (and counting). Or call us on the phone at AppleCare. Or chat
us up right here, where you actually already are right now, the Internet.
Because like we said, we design the hardware and we design the software, so
we’re pretty good at answering anything. From “Where’s the power button?
” to “What exactly did you mean when you said ‘image signal processor’?”
And that’s why if it’s not an iPhone, it’s not an iPhone.
那遣词造句，诗一样
（空洞无物）
郎咸平说过，广告的本质
不是打公司和产品的知名度
打的是产品精神
果子做到了
http://www.apple.com/iphone/why-theres-iphone/
Every iPhone we’ve made — and we mean every single one — was built on the
same belief. That a phone should be more than a collection of features.
That, above all, a phone should be absolutely simple, beautiful, and magical
to use.
It should have hardware and software that were designed to work with each
other. And enhance each other. By people who frequently see each other. That
’s how you make a phone that works ridiculously well.
And whenever there are shiny, new software updates with shiny, new features,
you should be able to sit back, relax, and know your phone will get them.
And be compatible with them. For years. For free.
It’s that kind of thinking that also enabled us to create the world’s most
popular camera. A camera that makes it easy to take insanely great photos.
Like “How did you even do that?” great.
So when you just want to point and shoot and get a photo of that weird
grasshopper-moth-beetle thing that just landed over there, it has its Focus
Pixels and auto stabilization and image signal processor already ready to go.
What that means is, you don’t actually have to know what that means. All
you have to do is use it to see that taking photos and videos on iPhone is
really. Flippin’. Amazing.
Also amazing? The fact that there are over a million and a half capable,
beautiful, inspiring apps on the App Store. And each and every one was
reviewed and approved by a team of real live humans. With great taste. And
great suggestions. And great ideas. So whether your thing is running or
writing or budgeting or filming or note-taking or annihilating rampant
zombie populations using only the power of plants, you’re totally set.
And while there are lots of things you want on your phone, there’s one you
definitely don’t: malware. (“Malware” is what you call code that tries to
sneak into your devices for the purpose of doing sneaky things. Like
stealing your bank info or tracking every single word you type.) Now, this
is the part where we’d normally geek out about the tools we give developers
to make super safe apps like top-notch APIs, encryption, and app transport
security, and the rock-solid security features we build into iPhone like
trusted boot, sandboxing, and kernel address space layout randomization, but
there’s only so much room. So let’s just say that iPhone and malware are
practically strangers, and leave it at that.
Security is serious. It’s why we invented Touch ID. A painstakingly
engineered sensor that lets you unlock your phone with just your fingerprint
. And iPhone keeps your print safe by never storing an image of it. Instead,
it turns it into an intricate piece of math, which can’t be turned back
into an image, re-created, replicated, or otherwise fiddled with. And we
built a place especially for that piece of math called the Secure Enclave.
It’s completely walled off from the rest of your phone, and it keeps your
fingerprint encrypted and protected.
We can’t see it. “They” can’t see it. Not even you can see it.
Because to us, things should always be easy. Like answering the question, “
How many different messaging apps should it take to send words, voice
messages, group messages, photos, videos, Easter Island stone head emoji, my
location, and weird cat GIFs to everyone I know?” Answer: One. Or, “How
much should it cost to send all that stuff to people who have an iPhone or
iPad or Mac?” Answer: Nothing. And also, “How do I make a video call to my
best friend who’s halfway around the world?” Answer: FaceTime. And, last
question, “Shouldn’t all of that stuff just come built into my phone?”
Yep.
And since we’re all using our phones more than ever, they should be able to
do more remarkable things than ever. That includes letting you know that
today you took 7,962 steps, which is the equivalent of 3.31 miles, which
totally counts as a workout.
Your phone should also get along famously with your laptop and your tablet.
And be able to kick up the thermostat with a couple of taps. And put on “
Love Shack”* from the backseat on command.
Another remarkable thing a phone should do — which, honestly, shouldn’t be
so remarkable — is give everyone access to its powerful technology.
That’s why iPhone comes with incredible assistive tools and features built
right in. Like VoiceOver, which lets you tap to hear what’s on your screen,
even if you can’t see it. And Switch Control, a way to navigate your phone
using switches instead of tapping, dragging, or swiping. And there’s also
mono audio, which helps you hear it all by playing stereo recordings in mono
in both ears of your headphones. And even Invert Colors, which increases
the contrast on your screen, making it easier to read. And that’s not even
everything. To us, technology like this isn’t additional. It’s essential.
And if you ever have any questions about iPhone — because we all have
questions sometimes — you know exactly who to come to. Us. Swing by any of
our 457 stores (and counting). Or call us on the phone at AppleCare. Or chat
us up right here, where you actually already are right now, the Internet.
Because like we said, we design the hardware and we design the software, so
we’re pretty good at answering anything. From “Where’s the power button?
” to “What exactly did you mean when you said ‘image signal processor’?”
And that’s why if it’s not an iPhone, it’s not an iPhone.