Ebay New Product Shopping Experience (NPSE)# ebiz - 电子商务
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eBay has recently launched what they are calling the New Product Shopping
Experience (NPSE). As pointed out in a the three part series that we
recently wrapped up that starts here, duplicate listings really spoil the
experience.
Thus, we think that the NPSE is driving eBay to implement a new policy
called the Duplicate Listing Policy (DLP for short).
Background on the duplicate listing policy
On 9/21/10 eBay announced the DLP here and that it will roll out in 35 days
(12 days from the time of this post ) on October 26, 2010.
Basically, what is going to happen is starting October 26th, eBay is going
to:
•Automatically delete any listings that they believe are duplicates (
people will be able to also submit reports for duplicate items so there will
be some chaos here as sellers competitive report each other).
•Sellers will be refunded listing fees
•eBay has been very cagey on this next part - after some unknown
period of time, if sellers continue to list duplicates, eBay will dish out
unspecified punishments for unspecified periods of time. In the last 10
days eBay has been dishing out suspensions more than I've seen in the last
three years, so I suspect this is going to be very aggressive.
The policy is extremely long, complex, and aggressive. You can read the
details here. Talking to sellers, there is a TON of confusion about the
policy. Here are some of the common topics that have come up:
•Items that are different condition will not be considered duplicates
•Duplicates will be scanned across a seller with multiple seller IDs
•This policy is fixed-price format only (for now) - some conspiracy
theorists believe this is a plan to essentially get people to list more
auctions where eBay has significantly jacked up the listing fees (in other
words a hidden fee increase).
•If you have a product with fitment (fits multiple models) you can
have five listings for that SKU, but they all have to be significantly
different.
•Yes this applies to Motors and Parts and Accessories
•Note: When eBay deletes listings, it will keep the one with highest
BestMatch and delete the lower BestMatch listings.
Experience (NPSE). As pointed out in a the three part series that we
recently wrapped up that starts here, duplicate listings really spoil the
experience.
Thus, we think that the NPSE is driving eBay to implement a new policy
called the Duplicate Listing Policy (DLP for short).
Background on the duplicate listing policy
On 9/21/10 eBay announced the DLP here and that it will roll out in 35 days
(12 days from the time of this post ) on October 26, 2010.
Basically, what is going to happen is starting October 26th, eBay is going
to:
•Automatically delete any listings that they believe are duplicates (
people will be able to also submit reports for duplicate items so there will
be some chaos here as sellers competitive report each other).
•Sellers will be refunded listing fees
•eBay has been very cagey on this next part - after some unknown
period of time, if sellers continue to list duplicates, eBay will dish out
unspecified punishments for unspecified periods of time. In the last 10
days eBay has been dishing out suspensions more than I've seen in the last
three years, so I suspect this is going to be very aggressive.
The policy is extremely long, complex, and aggressive. You can read the
details here. Talking to sellers, there is a TON of confusion about the
policy. Here are some of the common topics that have come up:
•Items that are different condition will not be considered duplicates
•Duplicates will be scanned across a seller with multiple seller IDs
•This policy is fixed-price format only (for now) - some conspiracy
theorists believe this is a plan to essentially get people to list more
auctions where eBay has significantly jacked up the listing fees (in other
words a hidden fee increase).
•If you have a product with fitment (fits multiple models) you can
have five listings for that SKU, but they all have to be significantly
different.
•Yes this applies to Motors and Parts and Accessories
•Note: When eBay deletes listings, it will keep the one with highest
BestMatch and delete the lower BestMatch listings.
