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EyeSee mannequins used to spy on shoppers, confirms paranoid fears
By Nicole Lee posted Nov 20th, 2012 at 8:14 PM 0
If you feel like you're being watched when you're shopping, you might be
right. Some stores, like the ones owned by Benetton Group SpA, have set up
EyeSee mannequins that have a camera embedded into one eye. It then feeds
data into facial-recognition software, and would log age, gender and race of
the people it sees. The original rationale of such technology was to
identify criminals in places like the airport, but retailers are apparently
now using it to personalize store offerings. For example, one store found
that a lot of shoppers after 4 pm were Asian, so it placed Chinese-speaking
staff by the entrance at that time. Made by Italian mannequin maker Almax
SpA, the EyeSee went on sale last December and is currently in use in three
European countries as well as the US, though major chains like Nordstrom and
Burberry have publicly stated they have not implemented them. Future
mannequins might even have the ability to "eavesdrop" on passers-by,
allowing store owners to hear what they have to say about the mannequin's
outfit. It's not quite as unnerving as see-through security cams and that
Japanese android mannequin, but it'll still make us avoid a mannequin's
stare the next time we head to the shops.
http://www.engadget.com/2012/11/20/eyesee-mannequins/
By Nicole Lee posted Nov 20th, 2012 at 8:14 PM 0
If you feel like you're being watched when you're shopping, you might be
right. Some stores, like the ones owned by Benetton Group SpA, have set up
EyeSee mannequins that have a camera embedded into one eye. It then feeds
data into facial-recognition software, and would log age, gender and race of
the people it sees. The original rationale of such technology was to
identify criminals in places like the airport, but retailers are apparently
now using it to personalize store offerings. For example, one store found
that a lot of shoppers after 4 pm were Asian, so it placed Chinese-speaking
staff by the entrance at that time. Made by Italian mannequin maker Almax
SpA, the EyeSee went on sale last December and is currently in use in three
European countries as well as the US, though major chains like Nordstrom and
Burberry have publicly stated they have not implemented them. Future
mannequins might even have the ability to "eavesdrop" on passers-by,
allowing store owners to hear what they have to say about the mannequin's
outfit. It's not quite as unnerving as see-through security cams and that
Japanese android mannequin, but it'll still make us avoid a mannequin's
stare the next time we head to the shops.
http://www.engadget.com/2012/11/20/eyesee-mannequins/