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http://news.yahoo.com/blogs/sideshow/macys-necklace-mistake-150
The department store giant mailed a catalog to customers earlier this month
which mistakenly offered a $1,500 sterling silver and 14-karat gold necklace
for just $47. The heading: "SUPER BUY."
The actual sale price was supposed to be $479, but Macy's printed the 44-
page circular without the "9."
According to WFAA-TV in Dallas, customers flocked to the Collin Creek Mall
to buy them before Macy's was able to catch the error.
Robert Bernard, a late-comer who went to buy one as an anniversary gift for
his wife, arrived too late for the accidental sale—a customer in line in
front of him bought the store's remaining necklaces, Bernard said. But a
clerk offered to have a pair shipped to his house:
Total Savings was $1,400, his receipt reads.
But a couple days later, Macy's left him a voicemail.
"This item has the wrong price for $47," a Macy's call center employee said
in Bernard's voicemail. "The correct price is $479 dollars and because of
that pricing error, your order has been canceled and I apologize."
"When the mistake was caught, signage did go up in the fine jewelry
department and on store doors alerting customers that a mistake had been
made," a Macy's spokeswoman said in a statement to the network. "For those
customers who bought the necklace at the $47 price, they were fortunate. For
the gentleman you spoke with, he was not so fortunate. We are sincerely
sorry he was disappointed and unable to buy the necklace at the $47 price
for his wife."
The department store giant mailed a catalog to customers earlier this month
which mistakenly offered a $1,500 sterling silver and 14-karat gold necklace
for just $47. The heading: "SUPER BUY."
The actual sale price was supposed to be $479, but Macy's printed the 44-
page circular without the "9."
According to WFAA-TV in Dallas, customers flocked to the Collin Creek Mall
to buy them before Macy's was able to catch the error.
Robert Bernard, a late-comer who went to buy one as an anniversary gift for
his wife, arrived too late for the accidental sale—a customer in line in
front of him bought the store's remaining necklaces, Bernard said. But a
clerk offered to have a pair shipped to his house:
Total Savings was $1,400, his receipt reads.
But a couple days later, Macy's left him a voicemail.
"This item has the wrong price for $47," a Macy's call center employee said
in Bernard's voicemail. "The correct price is $479 dollars and because of
that pricing error, your order has been canceled and I apologize."
"When the mistake was caught, signage did go up in the fine jewelry
department and on store doors alerting customers that a mistake had been
made," a Macy's spokeswoman said in a statement to the network. "For those
customers who bought the necklace at the $47 price, they were fortunate. For
the gentleman you spoke with, he was not so fortunate. We are sincerely
sorry he was disappointed and unable to buy the necklace at the $47 price
for his wife."