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【 以下文字转载自 Programming 讨论区 】
发信人: wwzz (一辈子当码工), 信区: Programming
标 题: 狗狗要把G+干掉了
发信站: BBS 未名空间站 (Mon Mar 2 14:11:49 2015, 美东)
Google+ is a social graveyard. It’s reported to have more than 2 billion
profiles, but fewer than 6 million active users. While Google isn’t yet
admitting defeat, it will be carving out the most popular parts of Google+
into separate services—as sure a sign as any that the comprehensive
approach to social media isn’t working out.
Bradley Horowitz, a seven-year veteran of Google products, including Google+
, announced on the social network this morning that he will be heading up
two new products, “Photos” and “Streams.” He didn’t mention Google+ by
name, but at Mobile World Congress in Barcelona earlier today, Android head
Sundar Pichai put Horowitz’s announcement in context:
For us, Google+ was always two things, a stream and a social layer. The
stream has a passionate community of users, but the second goal was larger
for us. We’re at a point where things like photos and communications are
very important, we’re reorganizing around that. Hangouts will still exist.
Google had no shortage of aspirations for Google+, which launched in 2011.
It wanted to be Yelp, with its acquisition of Zagat; it wanted to be Flickr
with its photos; it wanted to be WhatsApp with Hangouts, and Facebook with
stream of user status updates. Despite all of its features, Google+ was
unable to uproot any of the existing social networks. For a while, Google
was counting activity on any Google service as Google+ use—as all the
services were interconnected—essentially overstating its popularity. And
now the product appears likely to land on the list of other social endeavors
that Google has pulled the plug on, such as Google Wave, Google Buzz and
Orkut.
Facebook, meanwhile, has managed to figure out the patchwork of social
networks that Google+ attempted to become. It now touts more than 1.3
billion monthly active users, as well as 3 billion daily video plays. (
Granted, Facebook’s video figure is bolstered by the fact that Facebook
autoplays videos on users’ news feeds, but that just reinforces the
continuing popularity of its social stream. For reference, YouTube says “
billions of views” take place on its site daily; a more specific estimate
was reported to be about 4 billion in 2012.)
Facebook also has 300 million monthly active users sharing photos on
Instagram, and 700 million users messaging on WhatsApp. (Its Facebook
Messenger service is no slouch, either. And all these services are connected
to the backbone of Facebook itself.
When Google Wave was shut down in 2010, the company scrapped it for code. A
Google spokesperson tells Quartz that the company has “no specific product
details” to share at this point regarding Google+, but with Horowitz and
Pichai’s statements today, it’s likely its fate will be similar.
发信人: wwzz (一辈子当码工), 信区: Programming
标 题: 狗狗要把G+干掉了
发信站: BBS 未名空间站 (Mon Mar 2 14:11:49 2015, 美东)
Google+ is a social graveyard. It’s reported to have more than 2 billion
profiles, but fewer than 6 million active users. While Google isn’t yet
admitting defeat, it will be carving out the most popular parts of Google+
into separate services—as sure a sign as any that the comprehensive
approach to social media isn’t working out.
Bradley Horowitz, a seven-year veteran of Google products, including Google+
, announced on the social network this morning that he will be heading up
two new products, “Photos” and “Streams.” He didn’t mention Google+ by
name, but at Mobile World Congress in Barcelona earlier today, Android head
Sundar Pichai put Horowitz’s announcement in context:
For us, Google+ was always two things, a stream and a social layer. The
stream has a passionate community of users, but the second goal was larger
for us. We’re at a point where things like photos and communications are
very important, we’re reorganizing around that. Hangouts will still exist.
Google had no shortage of aspirations for Google+, which launched in 2011.
It wanted to be Yelp, with its acquisition of Zagat; it wanted to be Flickr
with its photos; it wanted to be WhatsApp with Hangouts, and Facebook with
stream of user status updates. Despite all of its features, Google+ was
unable to uproot any of the existing social networks. For a while, Google
was counting activity on any Google service as Google+ use—as all the
services were interconnected—essentially overstating its popularity. And
now the product appears likely to land on the list of other social endeavors
that Google has pulled the plug on, such as Google Wave, Google Buzz and
Orkut.
Facebook, meanwhile, has managed to figure out the patchwork of social
networks that Google+ attempted to become. It now touts more than 1.3
billion monthly active users, as well as 3 billion daily video plays. (
Granted, Facebook’s video figure is bolstered by the fact that Facebook
autoplays videos on users’ news feeds, but that just reinforces the
continuing popularity of its social stream. For reference, YouTube says “
billions of views” take place on its site daily; a more specific estimate
was reported to be about 4 billion in 2012.)
Facebook also has 300 million monthly active users sharing photos on
Instagram, and 700 million users messaging on WhatsApp. (Its Facebook
Messenger service is no slouch, either. And all these services are connected
to the backbone of Facebook itself.
When Google Wave was shut down in 2010, the company scrapped it for code. A
Google spokesperson tells Quartz that the company has “no specific product
details” to share at this point regarding Google+, but with Horowitz and
Pichai’s statements today, it’s likely its fate will be similar.
