With our new Symbian family of products, Nokia is addressing an opportunity
to improve our position at the higher end of the market. The
其实CONFERENCE CALL里已经说了,要做多系统,支持不同用户需求。 要引进 第三方
系统,但是引进谁没有具体说。估计会留到2月11号再说了
Nokia N8, the first of our new Symbian devices started shipping at the end
of Q3 and delivered a solid performance in Q4.
Our consumers gave the N8 enthusiastic ratings mentioning its industry
leading capability to capture and share high quality photos and videos. We
then delivered a cadence of new Symbian launches in Q4 introducing the Nokia
C7 and the C601, and in total we shipped more than 5 million new Symbian
devices in Q4. This helped us to deliver a better mix of sales, higher ASPs
and higher levels of absolute gross profits in our Devices & Services
business compared to Q3.
Our data also shows that these devices are driving more people to use our
Ovi services and at a greater frequency. In fact, a study by iResearch
looked at applications store traffic in China. The study ranked our Ovi
Store as the leader. As I mentioned earlier, the Ovi Store ramped to 4
million downloads per day. Going forward in 2011, our focus will be on both
driving consumer engagement and increasing revenue opportunities for our
developers and partners.
关于重新返回美国市场的策略
Stephen Elop
When I think about geographies, the area, I've mentioned this indirectly during my comments, but I'll be more precise in answering your question and that is clearly, there is a pattern of disappointments in the United States. A pattern there where efforts have been made, competitiveness, challenges exist and we very much need to address those. That's why I characterize very clearly in the framework for the decision making ahead, that whatever the strategy is that we outline on February 11th, we very clearly will be ensuring that it gives us the opportunity to reopen doors in markets such as the US and some others where we have not recently been present.
Stephen Elop
With respect to the question of ecosystems and so forth, it's important to note, in my opening comments, I referenced the fact that there are today different ecosystems and different patterns at play. If you like the high-end ecosystems where there is particular rate of momentum and share gain taking place. At the same time, the dynamics at the very low end of market which itself is an ecosystem of sorts, is very different with very different demands and expectations.
I'll just offer that observation that today broadly in the world without any specific comment on us or our competitors, there are multiple ecosystem patterns that need to be considered. I'd also point out that very critical in whatever combination of ecosystem or ecosystems or whatever our strategy outlines, the need to maintain sustainable differentiation between ecosystems and within the ecosystem relative to our competitors in that ecosystem is a top priority. In everything we consider, that’s something that will be very much on our mind.
这可能就是引入第三方系统,保留亚洲和其他次级市场原塞班3系统,毕竟q4 塞班backed smartphone sale is impressive (over 5 millions much more than anal-yeasts expected 2.5 million. only N8 contributed over 4 millions units)
Timo Ihamuotila
Sure. We are not really splitting that number by product, Timo here, but we can say that N8 was really a big part of the mix and we can also say that the demand for N8 outstripped our ability to supply. There was a very good demand for that product, but overall, C7 sold a big amount, C6 came pretty late in the quarter, so less in the mix.