蹊跷！原来在南京火车站被夹死那人买了三张车票 (转载)# Joke - 肚皮舞运动
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By Rob Cox
NEW YORK, Sept 12 (Reuters Breakingviews) - Now that Yahoo has fired its
chief executive, anything could happen to the rudderless Internet hodgepodge
. Private equity firms, one of Yahoo's founders and even AOL are said to be
mulling bids. But consider a more radical option: a takeover by the rival
most responsible for Yahoo's fall from grace -- Facebook.
It's of course easy to marshal arguments why Facebook's creator, Mark
Zuckerberg, should avoid staining his company Yahoo purple. The social
network is already growing rapidly. Revenue doubled in the first half to $1.
6 billion with profit of nearly half a billion.
Moreover, Facebook is a private company without the $20 billion or so of
cash needed to buy Yahoo. Since Facebook is just starting to profitably
harvest its audience of 750 million users, the firm should stick to its
knitting, or so the argument goes.
But Facebook has the ingredients to make Yahoo succeed, starting with a
clear mission. Yahoo has struggled to articulate a vision beyond being the
first page people see when they open a browser. Beyond that, nothing binds
Yahoo's pieces -- news, photo albums, stock quotes, email, job listings and
entertainment -- together. They look like orphaned applications for a social
network.
What unifies Yahoo's bits and bobs is a relatively robust display
advertising platform. In an overall crummy second quarter, display revenue
increased 5 percent to $467 million. Facebook is still building out its
capacity to sell such ads. A combination would make a compelling pitch to
advertisers.
In search, both have a common nemesis in Google . They also have a shared
partner in Microsoft , which owns a piece of Facebook and whose Bing search
engine collaborates with Yahoo.
A deal would nevertheless be complex. A reverse merger, where Yahoo
shareholders would be issued Facebook stock, isn't usually done on such a
scale and would almost have to be agreed by Yahoo's board. Facebook is
valued at around $80 billion. It also has no experience of M&A generally.
But it does have a management team led by Chief Operating Officer Sheryl
Sandberg, whom Yahoo shareholders would be delighted to put in charge. That
alone should be sufficient incentive to at least study such a seemingly
outlandish idea.
NEW YORK, Sept 12 (Reuters Breakingviews) - Now that Yahoo has fired its
chief executive, anything could happen to the rudderless Internet hodgepodge
. Private equity firms, one of Yahoo's founders and even AOL are said to be
mulling bids. But consider a more radical option: a takeover by the rival
most responsible for Yahoo's fall from grace -- Facebook.
It's of course easy to marshal arguments why Facebook's creator, Mark
Zuckerberg, should avoid staining his company Yahoo purple. The social
network is already growing rapidly. Revenue doubled in the first half to $1.
6 billion with profit of nearly half a billion.
Moreover, Facebook is a private company without the $20 billion or so of
cash needed to buy Yahoo. Since Facebook is just starting to profitably
harvest its audience of 750 million users, the firm should stick to its
knitting, or so the argument goes.
But Facebook has the ingredients to make Yahoo succeed, starting with a
clear mission. Yahoo has struggled to articulate a vision beyond being the
first page people see when they open a browser. Beyond that, nothing binds
Yahoo's pieces -- news, photo albums, stock quotes, email, job listings and
entertainment -- together. They look like orphaned applications for a social
network.
What unifies Yahoo's bits and bobs is a relatively robust display
advertising platform. In an overall crummy second quarter, display revenue
increased 5 percent to $467 million. Facebook is still building out its
capacity to sell such ads. A combination would make a compelling pitch to
advertisers.
In search, both have a common nemesis in Google . They also have a shared
partner in Microsoft , which owns a piece of Facebook and whose Bing search
engine collaborates with Yahoo.
A deal would nevertheless be complex. A reverse merger, where Yahoo
shareholders would be issued Facebook stock, isn't usually done on such a
scale and would almost have to be agreed by Yahoo's board. Facebook is
valued at around $80 billion. It also has no experience of M&A generally.
But it does have a management team led by Chief Operating Officer Sheryl
Sandberg, whom Yahoo shareholders would be delighted to put in charge. That
alone should be sufficient incentive to at least study such a seemingly
outlandish idea.
