Amazon takes on PayPal, now offering Amazon login and pay service to online
business
By Ben Gilbert posted Oct 8th, 2013 at 1:48 PM 26
Amazon takes on PayPal, now offering Amazon login and pay service to online
businesses
Amazon, having extended far beyond the realm of book selling into the world
of tablets and online marketplaces, is reaching ever further in its latest
effort: "Login and Pay with Amazon." The new service does exactly what it
sounds like, allowing online businesses to implement a login/pay system
using existing Amazon accounts.
For Amazon, that means a (unknown) cut in the sales margin by acting as
middleman. For businesses, it means an easy implementation of a widely used
system (a "set of widgets and APIs" are all that's needed to get the pay
service running on your site). And for customers -- all 215 million active
Amazon account holders -- it means their Amazon login will now work across
the web (where implemented, that is). Interested parties can head right here
to get started, and readers looking for the dirt straight from Amazon can
head below the official PR.