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Google Ads SVP Susan Wojcicki Takes Over At YouTube
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Google Ads SVP Susan Wojcicki Takes Over At YouTube# PDA - 掌中宝
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Andy Rubin去年3月就已经被踢出L-Team了
Senior management at Google is being shifted around, with SVP of Ads &
Commerce Susan Wojcicki taking over at YouTube. With that appointment, which
was reported by The Information and Re/code, current YouTube boss Salar
Kamangar, is expected to move into another role at Google.
The L-Team, as it’s known, is a collection of senior executives leading
Google’s key strategic initiatives, all of whom report directly to CEO
Larry Page. When Page took control of Google a few years ago, he reorganized
the company’s management structure along product lines, appointing a key
lieutenant for each.
Members of the L-Team have come and gone since then, shuffling around within
Google based on how they align with the company’s product plans and
strategic initiatives. Last spring, Page reorganized the management
structure again, demoting Android boss Andy Rubin and maps executive Jeff
Huber and promoting Ads & Commerce SVP Sridhar Ramaswamy in their place.
With the Ads piece split, it made sense for Wojcicki to shift to another
important piece of Google’s business. Wojcicki, after all, has been a key
member of the Google team practically since it was founded. By many, she’s
considered the most important woman at Google – and for good reason.
She’s been with Google basically from the start: It was Wojcicki’s garage
that Page and Sergey Brin began working out of the same month that Google
was incorporated in 1998. She was their 16th hire, and was their first
marketing manager. Wojcicki was also a key player in the development of
AdSense, as well as the acquisitions of YouTube and DoubleClick.
Now she’ll try her hand at running YouTube, which reportedly generated up
to $5.6 billion in ad revenue last year. There’s no doubt that Google
thinks that could be bigger, especially given the global TV ad market, and
it’ll be her job to help drive that growth.
http://techcrunch.com/2014/02/05/susan-wojcicki-youtube/
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