last quarter, Lenovo making 265M out of 8.4B in PC and 1.7B in phone/tablet you do the math. is PC 1% or phone less 7%? you can't be right both end. channel+ads 40% is what Lei told you, how much truth in it, who knows. 40% of sale price, that is more than 100% in cost difference, one of wetest dream ppl could have. amazon beat up bookstores, why not walmart and target? netflix was very success back then. why, it patented its business model. could Xiaomi do this? highly doubt it. netflix almost sold to blockbuster at age 4. netflix is one of the largest streaming source on the internet, making apps cross multiple platforms. not a small feat in term of technology.