looks like the living room content distribution war has gained much heat thi
s year.
In one final promotional push before Christmas, Apple today announced that s
ales of the new Apple TV will hit the one-million mark this week. The compan
y also noted that users are currently renting or purchasing over 400,000 TV
episodes and 150,000 movies per day through the iTunes Store.
Apple today announced that it expects sales of its new Apple TV to top one m
illion units later this week. The new Apple TV offers the simplest way to wa
tch your favorite HD movies and TV shows, stream content from Netflix, YouTu
be, Flickr and MobileMe, all on your HD TV for the breakthrough price of jus
t $99. iTunes users are now renting and purchasing over 400,000 TV episodes
and over 150,000 movies per day.
One analyst estimated in the days after the new Apple TV became available th
at the company appeared to be selling at least one million units per quarter
. With the new Apple TV having launched at the very end of September, the es
timate appears to have been very much on target.
Apple CEO Steve Jobs announced at the company's mid-October earnings confere
nce call that it had sold over 250,000 units of the new Apple TV in just und
er three weeks on the market. Consequently, it appears that Apple has sustai
ned that momentum in order to reach one million units in the device's first
twelve weeks of availability.