我知道F的问题何在了# Stock
m*u
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http://www.investmentu.com/2011/June/ford-reaches-a-crossroads.
Ford Reaches a Crossroads
by Justin Dove, Investment U Research
Tuesday, June 28, 2011
People who follow Ford (NYSE: F) were dealt a big surprise last week by some
negative press.
Ford fell 18 spots to 23rd in this year’s J.D. Power and Associates 2011
Initial Quality Study.
Ford was ranked fifth last year and was the mainstream brand with fewest
defects. Ford had exceeded industry averages in quality each year since 2006.
There’s no coincidence that it was also President and CEO Alan Mullaly’s
first year with the company…
Mullaly’s Reputation with Boeing and Ford
Mullaly built his own strong reputation as the CEO at Boeing. Then he added
to this reputation with the way he handled Ford through the recession. Ford
was the only company of the “Big Three” that didn’t take federal aid and
still made a profit in 2009.
Ford’s stock fell sharply in the financial crisis to as low as $1.58 per
share. Since then, it’s peaked at $18.65 per share this past January, much
higher than its pre-recession value that hovered around $6 per share.
以下是重点：
So how did Ford fall so far in quality?
It appears there is an array of problems with the MyFord Touch and MyLincoln
Touch systems Ford has recently rolled out. While Ford Sync helped sales
and revenue, these new touchscreen systems have become a burden for the
automaker over the past year.
Consumer Reports blasted the systems last December and reiterated the
sentiment this month, calling the systems “cumbersome and distracting.”
Despite Touchscreen Tech Hiccups, Ford Continues Consumer Innovation
Despite the hiccups with new technology, some appear to be high on Ford over
the long term:
* According to this International Business Times article, “Responding
to increasing consumer demand for mobile app use in vehicles, Ford is hiring
top tech execs and engineers.” While rolling new technology too quickly
hurt Ford with MyFord Touch, the company is showing strong innovation and
seems to be carving out a niche for tech-savvy customers.
* Earlier this month Ford announced it was going to vamp up its efforts
overseas, especially in Asia. They claim to expect overseas sales to
increase by 50 percent over the next five years. The global market has been
an issue for Ford as competitors like General Motors have overtaken them in
Asia and other markets.
It appears that Ford is at a crossroads. Growth has been strong, but quality
slipped this year. It could be a case of Ford spreading itself too thin.
Trying to innovate in technology and increase efforts abroad may have been
too aggressive over the past year.
Mulally has a rock-solid track record though, and this situation will likely
serve as a wake-up call to the giant auto manufacturer. Ford could continue
to have a very strong decade if it can improve the implementation of new
technology and reach the lofty expectations for Asia and abroad.
Good investing,
Justin Dove
Ford Reaches a Crossroads
by Justin Dove, Investment U Research
Tuesday, June 28, 2011
People who follow Ford (NYSE: F) were dealt a big surprise last week by some
negative press.
Ford fell 18 spots to 23rd in this year’s J.D. Power and Associates 2011
Initial Quality Study.
Ford was ranked fifth last year and was the mainstream brand with fewest
defects. Ford had exceeded industry averages in quality each year since 2006.
There’s no coincidence that it was also President and CEO Alan Mullaly’s
first year with the company…
Mullaly’s Reputation with Boeing and Ford
Mullaly built his own strong reputation as the CEO at Boeing. Then he added
to this reputation with the way he handled Ford through the recession. Ford
was the only company of the “Big Three” that didn’t take federal aid and
still made a profit in 2009.
Ford’s stock fell sharply in the financial crisis to as low as $1.58 per
share. Since then, it’s peaked at $18.65 per share this past January, much
higher than its pre-recession value that hovered around $6 per share.
以下是重点：
So how did Ford fall so far in quality?
It appears there is an array of problems with the MyFord Touch and MyLincoln
Touch systems Ford has recently rolled out. While Ford Sync helped sales
and revenue, these new touchscreen systems have become a burden for the
automaker over the past year.
Consumer Reports blasted the systems last December and reiterated the
sentiment this month, calling the systems “cumbersome and distracting.”
Despite Touchscreen Tech Hiccups, Ford Continues Consumer Innovation
Despite the hiccups with new technology, some appear to be high on Ford over
the long term:
* According to this International Business Times article, “Responding
to increasing consumer demand for mobile app use in vehicles, Ford is hiring
top tech execs and engineers.” While rolling new technology too quickly
hurt Ford with MyFord Touch, the company is showing strong innovation and
seems to be carving out a niche for tech-savvy customers.
* Earlier this month Ford announced it was going to vamp up its efforts
overseas, especially in Asia. They claim to expect overseas sales to
increase by 50 percent over the next five years. The global market has been
an issue for Ford as competitors like General Motors have overtaken them in
Asia and other markets.
It appears that Ford is at a crossroads. Growth has been strong, but quality
slipped this year. It could be a case of Ford spreading itself too thin.
Trying to innovate in technology and increase efforts abroad may have been
too aggressive over the past year.
Mulally has a rock-solid track record though, and this situation will likely
serve as a wake-up call to the giant auto manufacturer. Ford could continue
to have a very strong decade if it can improve the implementation of new
technology and reach the lofty expectations for Asia and abroad.
Good investing,
Justin Dove
