我来告诉你为什么Facebook不如Linkedin值钱 (转载)# Stock
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【 以下文字转载自 SanFrancisco 讨论区 】
发信人: fuckthrust (...), 信区: SanFrancisco
标 题: 我来告诉你为什么Facebook不如Linkedin值钱
发信站: BBS 未名空间站 (Fri Apr 20 00:15:46 2012, 美东)
http://www.inc.com/geoffrey-james/linkedin-vs-facebook-which-wi
Facebook's latest $1 billion acquisition smacks of a desperation that
LinkedIn consistently manages to avoid.With all due respect to Facebook,
paying $1 billion for Instagram smacks of desperation.
It's as if CEO Mark Zuckerberg is terrified of becoming irrelevant and is
willing to spend insane amounts of money in order for Facebook remain on the
forefront of cool.
Read more: Full coverage of the Facebook-Instagram deal
That's a hopeless quest, though. Facebook may be many things, but it's not
cool any longer. It lost that imprimatur back when it allowed corporate
pages (yes, even yours) and advertising.
Where Is the Love?
More importantly, nobody seems to love Facebook any more. People seem
mostly tolerate it, because it's convenient. And that's why Facebook remains
vulnerable.
Consumer-oriented social networking sites are like television networks:
People will switch when there's something better on another channel.
With its awkward design, 1990s-style layouts, weird privacy policies, and
intrusive advertising, Facebook is vulnerable to the next best thing.
Frankly, I think it's just one online conversion program away from losing
its customer base and becoming the next MySpace.
That's not true of LinkedIn, though. LinkedIn is all about business and
people's resumes. Because its scope is limited to fundamentally dull
information, LinkedIn is simply not vulnerable to something "cooler."
Sure, somebody could launch a site similar to LinkedIn. (And I'm sure plenty
of people have.) But why would the customer base bother to change? Nobody
on LinkedIn cares about being cool. LinkedIn's beauty is that it's dull but
functional–like email and the telephone.
That's why I believe that LinkedIn will keep growing, becoming increasingly
valuable and relevant–while Facebook will eventually be replaced by "cooler
" technologies that appeal to a fundamentally fickle base of consumers.
Niche vs. Mass Branding
What does this have to do with sales and marketing? Everything.
Facebook is a perfect example of a company trying to be all things to all
people, while LinkedIn is a perfect example of a company that focused on a
niche.
As a result, LinkedIn is building a loyal customer base, while Facebook is
involved in an expensive and probably pointless quest to remain relevant.
Customers don't want you to be everything and anything to them. They want
you to do one thing really well–reliably, predictably, and hassle-free.
Anything else, and you're at risk of being replaced.
If you're committed to sales and marketing success, sign up for the free
Sales Source newsletter. for column weekly updates.
Read more:
发信人: fuckthrust (...), 信区: SanFrancisco
标 题: 我来告诉你为什么Facebook不如Linkedin值钱
发信站: BBS 未名空间站 (Fri Apr 20 00:15:46 2012, 美东)
http://www.inc.com/geoffrey-james/linkedin-vs-facebook-which-wi
Facebook's latest $1 billion acquisition smacks of a desperation that
LinkedIn consistently manages to avoid.With all due respect to Facebook,
paying $1 billion for Instagram smacks of desperation.
It's as if CEO Mark Zuckerberg is terrified of becoming irrelevant and is
willing to spend insane amounts of money in order for Facebook remain on the
forefront of cool.
Read more: Full coverage of the Facebook-Instagram deal
That's a hopeless quest, though. Facebook may be many things, but it's not
cool any longer. It lost that imprimatur back when it allowed corporate
pages (yes, even yours) and advertising.
Where Is the Love?
More importantly, nobody seems to love Facebook any more. People seem
mostly tolerate it, because it's convenient. And that's why Facebook remains
vulnerable.
Consumer-oriented social networking sites are like television networks:
People will switch when there's something better on another channel.
With its awkward design, 1990s-style layouts, weird privacy policies, and
intrusive advertising, Facebook is vulnerable to the next best thing.
Frankly, I think it's just one online conversion program away from losing
its customer base and becoming the next MySpace.
That's not true of LinkedIn, though. LinkedIn is all about business and
people's resumes. Because its scope is limited to fundamentally dull
information, LinkedIn is simply not vulnerable to something "cooler."
Sure, somebody could launch a site similar to LinkedIn. (And I'm sure plenty
of people have.) But why would the customer base bother to change? Nobody
on LinkedIn cares about being cool. LinkedIn's beauty is that it's dull but
functional–like email and the telephone.
That's why I believe that LinkedIn will keep growing, becoming increasingly
valuable and relevant–while Facebook will eventually be replaced by "cooler
" technologies that appeal to a fundamentally fickle base of consumers.
Niche vs. Mass Branding
What does this have to do with sales and marketing? Everything.
Facebook is a perfect example of a company trying to be all things to all
people, while LinkedIn is a perfect example of a company that focused on a
niche.
As a result, LinkedIn is building a loyal customer base, while Facebook is
involved in an expensive and probably pointless quest to remain relevant.
Customers don't want you to be everything and anything to them. They want
you to do one thing really well–reliably, predictably, and hassle-free.
Anything else, and you're at risk of being replaced.
If you're committed to sales and marketing success, sign up for the free
Sales Source newsletter. for column weekly updates.
Read more: