Amazon now has no advantage at all.
I started shopping less and less after it started collecting sales tax and
raised $35 for the free shipping. Costco, Target and Walmart often have good
deals.
Look around who use Kindle Fire HDX, it's locked to Amazon.
Less and less will buy the device unless Amazon can come up service as good
as Google.
What is the cloud computing ? More competition is coming. It has no killer
Apps which can tight customers.