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Record-Breaking Holiday Season for the App Store
App Store Has Now Paid Developers Nearly $40B and Continues to Drive
Incredible Job Growth
CUPERTINO, California — January 6, 2016 — Apple® today announced that
customers around the world made this holiday season the biggest ever for
the App Store®, setting new records during the weeks of Christmas and
New Year’s.
In the two weeks ending January 3, customers spent over $1.1 billion on apps
and in-app purchases, setting back-to-back weekly records for traffic and
purchases. January 1, 2016 marked the biggest day in App Store history with
customers spending over $144 million. It broke the previous single-day
record set just a week earlier on Christmas Day.
“The App Store had a holiday season for the record books. We are excited
that our customers downloaded and enjoyed so many incredible apps for iPhone
, iPad, Mac, Apple Watch and Apple TV, spending over $20 billion on the App
Store last year alone,” said Philip Schiller, Apple’s senior vice
president of Worldwide Marketing. “We're grateful to all the developers who
have created the most innovative and exciting apps in the world for our
customers. We can't wait for what's to come in 2016.”
Worldwide, the App Store has brought in nearly $40 billion for developers
since 2008, with over one-third generated in the last year alone.
Largely as a result of the App Store’s success, Apple is now responsible
for creating and supporting 1.9 million jobs in the U.S. alone. Nearly three
-quarters of those jobs — over 1.4 million — are attributable to the
community of app creators, software engineers and entrepreneurs building
apps for iOS, as well as non-IT jobs supported directly and indirectly
through the app economy.*
Apple has previously reported that the iOS app economy has created 1.2
million jobs in Europe and 1.4 million jobs in China.
Gaming, Social Networking and Entertainment were among the year's most
popular App Store categories across Apple products, with customers
challenging themselves to Minecraft: Pocket Edition, Trivia Crack and Heads
Up!, and staying in touch with friends and family using Facebook Messenger,
WeChat and Snapchat. Games and subscription apps dominated this year’s top
grossing titles including Clash of Clans, Monster Strike, Game of War - Fire
Age and Fantasy Westward Journey, as well as Netflix, Hulu and Match.
The launch of the all-new Apple TV® and Apple Watch® have paved
the way for entirely new app experiences, changing how people consume
content through their television and providing useful information at a
glance on Apple’s most personal device yet. Since its launch in October,
the new Apple TV’s most popular apps include Rayman Adventures, Beat Sports
and HBO NOW. Chart-topping apps for Apple Watch owners include fitness apps
Nike+ Running and Lifesum, and iTranslate and Citymapper in the Travel
category.
*Job creation estimate based on research by Dr. Michael Mandel, Progressive
Policy Institute. “App Economy Jobs in the United States,” January 6, 2016
Apple revolutionized personal technology with the introduction of the
Macintosh in 1984. Today, Apple leads the world in innovation with iPhone,
iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS
, OS X, watchOS and tvOS — provide seamless experiences across all Apple
devices and empower people with breakthrough services including the App
Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are
dedicated to making the best products on earth, and to leaving the world
better than we found it.
Press Contacts:
Lisa Israel
Apple
[email protected]
/* */
(408) 974-2118
Colin Johnson
Apple
[email protected]
/* */
(408) 974-6284
App Store Has Now Paid Developers Nearly $40B and Continues to Drive
Incredible Job Growth
CUPERTINO, California — January 6, 2016 — Apple® today announced that
customers around the world made this holiday season the biggest ever for
the App Store®, setting new records during the weeks of Christmas and
New Year’s.
In the two weeks ending January 3, customers spent over $1.1 billion on apps
and in-app purchases, setting back-to-back weekly records for traffic and
purchases. January 1, 2016 marked the biggest day in App Store history with
customers spending over $144 million. It broke the previous single-day
record set just a week earlier on Christmas Day.
“The App Store had a holiday season for the record books. We are excited
that our customers downloaded and enjoyed so many incredible apps for iPhone
, iPad, Mac, Apple Watch and Apple TV, spending over $20 billion on the App
Store last year alone,” said Philip Schiller, Apple’s senior vice
president of Worldwide Marketing. “We're grateful to all the developers who
have created the most innovative and exciting apps in the world for our
customers. We can't wait for what's to come in 2016.”
Worldwide, the App Store has brought in nearly $40 billion for developers
since 2008, with over one-third generated in the last year alone.
Largely as a result of the App Store’s success, Apple is now responsible
for creating and supporting 1.9 million jobs in the U.S. alone. Nearly three
-quarters of those jobs — over 1.4 million — are attributable to the
community of app creators, software engineers and entrepreneurs building
apps for iOS, as well as non-IT jobs supported directly and indirectly
through the app economy.*
Apple has previously reported that the iOS app economy has created 1.2
million jobs in Europe and 1.4 million jobs in China.
Gaming, Social Networking and Entertainment were among the year's most
popular App Store categories across Apple products, with customers
challenging themselves to Minecraft: Pocket Edition, Trivia Crack and Heads
Up!, and staying in touch with friends and family using Facebook Messenger,
WeChat and Snapchat. Games and subscription apps dominated this year’s top
grossing titles including Clash of Clans, Monster Strike, Game of War - Fire
Age and Fantasy Westward Journey, as well as Netflix, Hulu and Match.
The launch of the all-new Apple TV® and Apple Watch® have paved
the way for entirely new app experiences, changing how people consume
content through their television and providing useful information at a
glance on Apple’s most personal device yet. Since its launch in October,
the new Apple TV’s most popular apps include Rayman Adventures, Beat Sports
and HBO NOW. Chart-topping apps for Apple Watch owners include fitness apps
Nike+ Running and Lifesum, and iTranslate and Citymapper in the Travel
category.
*Job creation estimate based on research by Dr. Michael Mandel, Progressive
Policy Institute. “App Economy Jobs in the United States,” January 6, 2016
Apple revolutionized personal technology with the introduction of the
Macintosh in 1984. Today, Apple leads the world in innovation with iPhone,
iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS
, OS X, watchOS and tvOS — provide seamless experiences across all Apple
devices and empower people with breakthrough services including the App
Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are
dedicated to making the best products on earth, and to leaving the world
better than we found it.
Press Contacts:
Lisa Israel
Apple
[email protected]
/* */
(408) 974-2118
Colin Johnson
Apple
[email protected]
/* */
(408) 974-6284
