美国人的姓氏和购物速度# WaterWorld - 未名水世界
a*6
1 楼
美国人的last name 按照字母排序越靠后，在mall里购物积极性越高。
How Your Name May Cost You at the Mall
Read more: http://www.time.com/time/business/article/0,8599,2045050,00.html#ixzz1DVOXCCP9
http://www.time.com/time/business/article/0,8599,2045050,00.htm
According to a new study, people whose surnames start with letters late in
the alphabet may be the fastest to buy. What could possibly explain this
weird phenomenon, which the study authors dubbed "the last-name effect"? The
research didn't provide a definitive reason, but the authors offer an
intriguing theory. Since America's obsession with alphabetical order often
forces the Z's to the back of the line in childhood, they suffer. They were
always the last to get lunch in the cafeteria — sorry, Young, the other
kids bought all the chocolate milk again — and had to beg for the teacher's
attention from the back of the classroom. So later in life, when the Z's —
and even onetime Z's who became A's through marriage — see an item they
really like for sale or are offered a deal, they jump on it, afraid that
supplies won't last.
Read more: http://www.time.com/time/business/article/0,8599,2045050,00.html#ixzz1DVOSZt6C
How Your Name May Cost You at the Mall
Read more: http://www.time.com/time/business/article/0,8599,2045050,00.html#ixzz1DVOXCCP9
http://www.time.com/time/business/article/0,8599,2045050,00.htm
According to a new study, people whose surnames start with letters late in
the alphabet may be the fastest to buy. What could possibly explain this
weird phenomenon, which the study authors dubbed "the last-name effect"? The
research didn't provide a definitive reason, but the authors offer an
intriguing theory. Since America's obsession with alphabetical order often
forces the Z's to the back of the line in childhood, they suffer. They were
always the last to get lunch in the cafeteria — sorry, Young, the other
kids bought all the chocolate milk again — and had to beg for the teacher's
attention from the back of the classroom. So later in life, when the Z's —
and even onetime Z's who became A's through marriage — see an item they
really like for sale or are offered a deal, they jump on it, afraid that
supplies won't last.
Read more: http://www.time.com/time/business/article/0,8599,2045050,00.html#ixzz1DVOSZt6C