Meta：2023年文化潮流趋势报告

As marketers (and people), we're working through a world of uncertainty and facing down global instability. We're navigating inflationary and recessionary anxiety. This is clearlv reflected in the way global conversations are spiking around frugality (on Instagram, +485% year over year growth) and financial intelligence (IG, +142%). (Throughout this report, we'll highlight rising conversation topics like this, noting whether the growth is happening on Facebook or Instagram and how much the conversation has grown over the past year).

We've also included a glossary with definitions of key topics at the end of the report.