龙行龘龘！春晚吉祥物“龙辰辰”来了！这些小细节也太美了……
今天（12月6日）
中央广播电视总台
2024龙年春晚吉祥物形象“龙辰辰”
正式发布亮相
CMG's Spring Festival Gala revealed Longchenchen the dragon, as the official mascot for its 2024 gala. The design inspiration of the mascot comes from Chinese cultural relics, and the color scheme comes from traditional Chinese colors. It presents the beautiful meaning of good fortune, peace and happiness.
“龙辰辰”的设计灵感来自哪里？
从“头”到“尾”认识“龙辰辰”
↓↓↓
“龙辰辰”的鼻子参考了
绿松石龙形器鼻子的外形特征
“龙辰辰”的眉、肩
来自铜禁上的云纹
展现了中国传统纹样艺术的魅力
取何尊上云雷纹浮雕
作为“龙辰辰”腹部标志性纹饰
将何尊上的扉棱解构为龙脊结构
以符号化表意“中国龙”的厚重历史
以鎏金走龙的脊背和尾脊
作为“龙辰辰”鳍的灵感来源
结合龙鳞延至龙尾
展现出神性与飘逸之感
“龙辰辰”爪的灵感来源九龙壁
北京故宫和北海公园
两座九龙壁上的龙均为五爪
“龙辰辰”的五爪也源自于此
集万千神思于一身的“龙辰辰”
灵动之美和雅正之气
此外，“龙辰辰”的配色选取
大繎、赩炽、赪霞、玉頩、春辰等
中国传统色
作为中华民族重要的精神象征和文化符号
千百年来，龙的形象贯穿
文学、艺术、民俗、建筑
服饰、绘画等各个领域
总台2024龙年春晚吉祥物形象
突出呈现吉祥如意、平安幸福的美好寓意
此前，中央广播电视总台《2024年春节联欢晚会》发布了主题“龙行龘龘，欣欣家国”，以及主标识。
China Media Group (CMG) unveiled the official theme and logo for the 2024 Spring Festival Gala on Saturday ahead of the upcoming Year of the Dragon in February 2024.
The logo of the Spring Festival Gala uses the character "龘," meaning "the soaring of the dragons," as the main visual symbol. The chosen character is a metaphor to depict the thriving 1.4 billion Chinese people, as the dragon has evolved into a spiritual symbol and totem for the Chinese people over thousands of years.
Inspired by an ancient Chinese seal script style, the design is solemn, balanced, upright and symmetrical, highlighting a cultural atmosphere that is grand and vigorous.
Designed by Gu Yongjiang, who is the logo designer for China's lunar exploration program and planetary exploration project, the seal logo for the gala is also styled with a metallic, golden luster which looks like a chip – bridging the past and the present to the future from an ancient Chinese character to cutting-edge modern technology.
除了“龘”
汉字中还有许多三叠字
骉、犇、羴、掱、瞐、舙、垚、畾、孨、尛、叒……
你认识几个？一起来长知识
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综合：央视新闻、央视网、CHINA DAILY、网络
编辑：严琦 值班首编：张薇薇
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