Abercrombie asks 'The Situation' to shop elsewhere
Associated Press, 08.17.11, 10:27 AM EDT
NEW ALBANY, Ohio --
Abercrombie & Fitch is offering to pay Mike "The Situation" Sorrentino and
his fellow "Jersey Shore" cast members so they'll stop wearing the brand on
the show.
The clothing company says in a news release posted Tuesday that it's
concerned that having Sorrentino seen in its clothing could cause "
significant damage" to the company's image.
Abercrombie says a connection to The Situation goes against the "
aspirational nature" of its brand and may be "distressing" to customers. The
Ohio-based retailer says it has offered a "substantial payment" to
Sorrentino and producers of the MTV show so he'll wear something else.
The company says it also is making the offer to others in the hard-partying
cast.
An MTV spokeswoman did not immediately return messages for comment on
Wednesday.
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