you need do some keywords analysis. usually, good keywords may get too many searches everyday, and the competition is too high. it means you will have to spend $$$$$$ everyday, otherwise, you ads will show only a very short time everyday since you had already spend the money. so, you should find more average keywords, not many competitions, but there are some searches everyday. these keywords, the cost is relatively low, and usually, can cover wider range of visitors. it could be gold mine to yo
>>Yes >>It won't. For example, if you target hosting, you can refine your keywords to web hosting, free hosting, free web hosting, hosting for less, totally free hosting, hosting for free, etc. Also you may want to use [] and "". For example, free web hosting, "free web hosting", [free web hosting] are different. More keywords will eventually bring down your cost. For example, if you bid hosting you may need to pay 3.00 per click to reach you click target. If you widen your related keywords, yo