the definition of revenue is the amount of money you sell your products/serv ices for. in this case, groupon sells the voucher, and the money they collec t is the full price of that voucher. let's say it's a $20 for $10 deal to a restaurant. Groupon takes in that $10 from the consumer, and pay a cut to th e merchant, which is normally 45% to 50%. therefore, they book $10 as their revenue, and $5 as the merchant payment cost, which is a COGS. GP is the net minus some other direct cost of sales.
【在 v*****k 的大作中提到】 : What?这样算账也可以? : : pa
v*k
27 楼
这个make sense跟我原来理解的一样。刚才理解错了。多谢多谢。可不可以理解为由于 biz model是新出现的,gross margin就很重要。
serv collec a th their net
【在 v****e 的大作中提到】 : the definition of revenue is the amount of money you sell your products/serv : ices for. in this case, groupon sells the voucher, and the money they collec : t is the full price of that voucher. let's say it's a $20 for $10 deal to a : restaurant. Groupon takes in that $10 from the consumer, and pay a cut to th : e merchant, which is normally 45% to 50%. therefore, they book $10 as their : revenue, and $5 as the merchant payment cost, which is a COGS. GP is the net : minus some other direct cost of sales.