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3:1的比例再花钱。
Behind-the-scenes lobbying will play a big role in swaying House
Republicans on immigration, but public campaigns matter, too.
Already, pro-immigration reform groups have outspent their opponents by
nearly a three-to-one margin in radio and TV ads between April and June,
according to numbers compiled by National Journal. Ad money from the pro-
side has helped senators like Lindsey Graham, who faces re-election next
year and has been hit by anti-immigration activists' ads in his home state
of South Carolina.
But reform backers believe there's even more money out there from Republican
donors that can be used to run ads to provide political cover for GOP
lawmakers who vote yes.
Ad spending on immigration is only a fraction of what was spent on health
care reform. Over the first 10 months of 2009, $166 million was spent on TV
ads on health reform alone, according to CNNMoney. The amount of ad money on
TV and radio spent on immigration over the past three months only totaled $
7.8 million.
"That's been the one part that is lagging. There hasn't really been money
flowing into this fight," said Culling. "The frustration is that there is so
much money that's in support of immigration, but it won't get off the
sidelines."
There will be increased efforts, however, to give cover to Republican
lawmakers as the debate moves to the House.
Republicans for Immigration Reform is a super PAC founded by former Bush
Commerce Secretary Carlos Gutierrez. But the group has remained relatively
quiet during the first half of the year (except for this ad backing Sen.
Graham).
The group's executive director, Charlie Spies, said that it plans to ramp up
efforts in the House. The group will run more ads in select congressional
districts, where members may come under fire from conservatives and Tea
Party groups for backing immigration reform.
"We believe there is a value to Republicans on the fence knowing that there
are going to be people who have their backs when they come out in favor of
reform," Spies said. "The shrill minority of people who are attacking them
aren't representative of Republicans as a whole, or their constituents."
But don't expect health care levels of ad-spending. Spies, who formerly ran
a super PAC that backed GOP presidential candidate Mitt Romney, does not
anticipate a flood of political advertising on immigration … at least not
this year.
"[O]ur purpose was always to provide air cover to Republicans that get
attacked for supporting reform when it matters most," he said. "And that's
going to be next year during the election cycle, when people are paying
attention."
http://abcnews.go.com/ABC_Univision/Politics/immigration-reform
Behind-the-scenes lobbying will play a big role in swaying House
Republicans on immigration, but public campaigns matter, too.
Already, pro-immigration reform groups have outspent their opponents by
nearly a three-to-one margin in radio and TV ads between April and June,
according to numbers compiled by National Journal. Ad money from the pro-
side has helped senators like Lindsey Graham, who faces re-election next
year and has been hit by anti-immigration activists' ads in his home state
of South Carolina.
But reform backers believe there's even more money out there from Republican
donors that can be used to run ads to provide political cover for GOP
lawmakers who vote yes.
Ad spending on immigration is only a fraction of what was spent on health
care reform. Over the first 10 months of 2009, $166 million was spent on TV
ads on health reform alone, according to CNNMoney. The amount of ad money on
TV and radio spent on immigration over the past three months only totaled $
7.8 million.
"That's been the one part that is lagging. There hasn't really been money
flowing into this fight," said Culling. "The frustration is that there is so
much money that's in support of immigration, but it won't get off the
sidelines."
There will be increased efforts, however, to give cover to Republican
lawmakers as the debate moves to the House.
Republicans for Immigration Reform is a super PAC founded by former Bush
Commerce Secretary Carlos Gutierrez. But the group has remained relatively
quiet during the first half of the year (except for this ad backing Sen.
Graham).
The group's executive director, Charlie Spies, said that it plans to ramp up
efforts in the House. The group will run more ads in select congressional
districts, where members may come under fire from conservatives and Tea
Party groups for backing immigration reform.
"We believe there is a value to Republicans on the fence knowing that there
are going to be people who have their backs when they come out in favor of
reform," Spies said. "The shrill minority of people who are attacking them
aren't representative of Republicans as a whole, or their constituents."
But don't expect health care levels of ad-spending. Spies, who formerly ran
a super PAC that backed GOP presidential candidate Mitt Romney, does not
anticipate a flood of political advertising on immigration … at least not
this year.
"[O]ur purpose was always to provide air cover to Republicans that get
attacked for supporting reform when it matters most," he said. "And that's
going to be next year during the election cycle, when people are paying
attention."
http://abcnews.go.com/ABC_Univision/Politics/immigration-reform