The 2008 Ig Nobel Prize Winners# ChineseMed - 中医
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Dan Ariely of Duke University (USA), Rebecca L. Waber of MIT (USA), Baba
Shiv of Stanford University (USA), and Ziv Carmon of INSEAD (Singapore) for
demonstrating that high-priced fake medicine is more effective than low-
priced fake mediciine.
REFERENCE: "Commercial Features of Placebo and Therapeutic Efficacy,"
Rebecca L. Waber; Baba Shiv; Ziv Carmon; Dan Ariely, Journal of the American
Medical Association, March 5, 2008; 299: 1016-1017.
WHO ATTENDED THE CEREMONY: Dan Ariely
Shiv of Stanford University (USA), and Ziv Carmon of INSEAD (Singapore) for
demonstrating that high-priced fake medicine is more effective than low-
priced fake mediciine.
REFERENCE: "Commercial Features of Placebo and Therapeutic Efficacy,"
Rebecca L. Waber; Baba Shiv; Ziv Carmon; Dan Ariely, Journal of the American
Medical Association, March 5, 2008; 299: 1016-1017.
WHO ATTENDED THE CEREMONY: Dan Ariely