A profile of Dr. Frank Bass - 未名空间MITBBS历史存档

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A profile of Dr. Frank Bass

A profile of Dr. Frank Bass# Economics - 经济

t*e2002-04-17 07:04

1 楼

Frankly Speaking
By Phil H. Shook
(Article in the The School of Management, The University of Texas at Dallas
volume 1, No.2 Spring 1998)
On those occasions when the name of The University of Texas at Dallas pops up
in conversation among marketing faculty at such esteemed institutions as the
University of Pennsylvania's Wharton School, the University of Virginia's
Darden School and MIT's Sloan School of Management, it is likely to be
referred to as "Bass's Shop."
Nicknames are born for many reas

d*t2002-04-17 07:04

2 楼

Hehe. Have not finished reading. But already got my conclusion: he is indeed a
NiuRen.
Though Nobel Nominations may not seem extremely previous for many economists,
it should indeed be regarded as a special honor for a professor of management
and marketing. After all, there is no Nobel prize for their specific fields.
Right?

up
the
Management
earned
educator,
students

【在 t**e 的大作中提到】

: Frankly Speaking
: By Phil H. Shook
: (Article in the The School of Management, The University of Texas at Dallas
: volume 1, No.2 Spring 1998)
: On those occasions when the name of The University of Texas at Dallas pops up
: in conversation among marketing faculty at such esteemed institutions as the
: University of Pennsylvania's Wharton School, the University of Virginia's
: Darden School and MIT's Sloan School of Management, it is likely to be
: referred to as "Bass's Shop."
: Nicknames are born for many reas