# What do you understand about your business that other companies in it
just don't get?
Competing products work at the wrong layer of abstraction and/or force the
user to constantly think and do things. The "online disk drive" abstraction
sucks, because you can't work offline and the OS support is extremely
brittle. Anything that depends on manual emailing/uploading (i.e. anything
web-based) is a non-starter, because it's basically doing version control in
your head. But virtually all competing services involve one or the other.
With Dropbox, you hit "Save", as you normally would, and everything just
works, even with large files (thanks to binary diffs).
Dropbox is kind of like taking the best elements of subversion, trac and
rsync and making them "just work" for the average individual or team.
Hackers have access to these tools, but normal people don't.
