免费机票! 新加坡航空北京办事处招人

2023-02-25 04:02

Job Description: As part of the Singapore Airlines’ Brand & Marketing /Public Relations Team and reporting to the Brand & Marketing / PR Manager China, the selected candidate will be responsible for the following Digital Marketing roles:

A. Digital Content

- Create / Co-create digital content such as marketing landing pages including but not limited to Singapore Airlines (SAA) website and translation of standard global pages to ensure seamless digital experiences.
- Assist on planning of tactical campaigns on SAA and SQ Mobile

B. eDM (electronic direct mailer) Marketing

- Design eDMs (email, SMS, etc) according to campaign briefs and execute campaign using CMT and other relevant campaign management tools
- Manage eDM schedule
- Analyse eDM performance, conduct A/B testing & optimize content

C. Digital Marketing Technology

- Introduce & use of suitable marketing technology to optimize performance
- Manage and develop capability of Web Push and Mobile Push under Real-Time Marketing system
- Work with head office DM team on marketing technology related matters

D. Data Management & Analysis

- Assist to deliver data analysis and regular reports for Digital Marketing team to improve campaign performances
- Organize and maintain campaign data and reports
- Monitor digital marketing strategies used by competitors and relevant brands