从前以为正能量是中国中文特有的产物，在城里看到有人诟病正能量，吓得自己连对正能量的追求都得小心翼翼的，好像正能量是错滴似的。

今天工作邮箱收到一封email, 没有直接删除，而是点开看了， 惊喜 -- 原来英语圈子也喜欢正能量。我匆匆看了几眼，my takeaway is, being positive leads to happy and healthy life.  It's a good idea to continue on the path of positivity:)) 以后可以昂起头，大胆地说，我就是喜欢正能量！

https://blog.hubspot.com/marketing/joyconomy?utm_medium=email&utm_source=rasa_io&utm_campaign=newsletter

How Brands Can Cash in on the "Joyconomy" 作者： Shan Osborne

摘录一段:

2. Social Platforms Prioritizing Positivity

Yes, social media comes with a LOT of negativity these days. And, a lot of platforms will do the opposite of creating joy. But, here (这里可能是typo, 应该是hear) us out.

Just when you think the market is saturated with negative, duplicative social media channels, a new entrant comes along, knocks it out of the park, and demonstrates a new vibe we can all consider digging into.

The most recent winner? A social positivity app for teens.

Gas, which allows users to anonymously compliment each other, launched late last August. By the following October, it had hit the top spot on the App Store (beating even TikTok), and by December it had reached 10m downloads and $6 million in sales.

Less than six months after launch and boasting a grand total of four team members, Gas was acquired by Discord.

This focus on social positivity is echoed by new community app Niche, hot off a $1.8-million pre-seed raise. Users join close-knit social clubs around shared identities or interests, and clubs are often centered on positivity — like Hit of Happiness.

So far reviews are as positive as the app's experience.

More than ever, consumers are clearly looking for positive modes of engagement, intimacy, and support online. People want to feel a sense of belonging that current platforms (Facebook, Instagram) just can’t offer." 

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