Re: Goodwill# Business - 商学院
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Goodwill:
An intangible asset which provides a competitive advantage, such as a strong
brand, reputation, or high employee morale. In an acquisition, goodwill
appears on the balance sheet of the acquirer in the amount by which the
purchase price exceeds the net tangible assets of the acquired company.
An intangible asset which provides a competitive advantage, such as a strong
brand, reputation, or high employee morale. In an acquisition, goodwill
appears on the balance sheet of the acquirer in the amount by which the
purchase price exceeds the net tangible assets of the acquired company.