邓亚萍博士的论文 (转载) - 未名空间MITBBS历史存档

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邓亚萍博士的论文 (转载)

邓亚萍博士的论文 (转载)# Faculty - 发考题

w*a2014-12-02 08:12

1 楼

【以下文字转载自 WaterWorld 讨论区】
发信人: woaifafa (gcmj), 信区: WaterWorld
标题: 邓亚萍博士的论文
发信站: BBS 未名空间站 (Tue Dec 2 11:49:30 2014, 美东)
邓博士的博士论文图片。
http://lianpu.co/iello/279.html

m*12014-12-02 08:12

2 楼

楼主没读过论文吗？竟然不把摘要或者结论帖出来现现眼。

w*a2014-12-02 08:12

3 楼

摘要：
http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.598494
This study intends to find out how sponsors use the Olympic Games to build
up their brand awareness and what the deep meaning of the Olympics is for
these sponsors on their journey in the globalisation competition. There is a
gap in academic literature on the practice of Olympic sponsors in enhancing
their competitiveness. This research uses the method of case study to make
in-depth inquiry into the complexity of the International Olympic Committee
(IOC), sponsors, PR companies and Advertising companies. In addition, the
author’s working experience closely related to Olympics has facilitated the
research especially in the interview process. The study selects four
sponsors of the 2008 Beijing Olympic Games, two multinational corporations,
Adidas and Coca Cola, and two Chinese corporations, Air China and Lenovo.
The study argues that the Olympics is not a simple matter of sports
competition recently, but rather a sports activity that shows the
comprehensive strength of the host country, and even more so it is an
important platform for world famous enterprises to enlarge their share of
international markets, and to raise their brand recognition and reputation.
Due to economic globalisation, competition between enterprises is no longer
a competition between individuals, but is rather a union of win-win
corporations. In order to maximise commercial profits, each enterprise forms
a centralised operation system and network according to its commercial
value. Moreover, it needs a bigger platform which is sports marketing
operation pattern strengthening in the long term; most importantly the
Olympic Games marketing will integrate in the enterprises’ own
developmental strategy. By comparing and contrasting the practices of the
Chinese companies with the multinational corporations, the study presents
the challenges for firms from developing countries to catch up in
competitiveness through the opportunity provided by the Olympic Games.
结论找不到

m*m2014-12-02 08:12

4 楼

很好
根据摘要列举的实例和写作水品
完全可以在哈佛商学院拿到博士学位

a
enhancing
make
Committee
the

【在 w******a 的大作中提到】

: 摘要：
: http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.598494
: This study intends to find out how sponsors use the Olympic Games to build
: up their brand awareness and what the deep meaning of the Olympics is for
: these sponsors on their journey in the globalisation competition. There is a
: gap in academic literature on the practice of Olympic sponsors in enhancing
: their competitiveness. This research uses the method of case study to make
: in-depth inquiry into the complexity of the International Olympic Committee
: (IOC), sponsors, PR companies and Advertising companies. In addition, the
: author’s working experience closely related to Olympics has facilitated the

m*12014-12-02 08:12

5 楼

如果只是对数据进行统计分析，但是没有提出数学模型，恐怕很难。

【在 m****m 的大作中提到】

: 很好
: 根据摘要列举的实例和写作水品
: 完全可以在哈佛商学院拿到博士学位
:
: a
: enhancing
: make
: Committee
: the

w*a2014-12-02 08:12

6 楼

同感。单从摘要和introduction看，貌似没有模型。

【在 m****1 的大作中提到】

: 如果只是对数据进行统计分析，但是没有提出数学模型，恐怕很难。

m*m2014-12-02 08:12

7 楼

实例分析不需要建模
统计分析都不是必要的

【在 m****1 的大作中提到】

: 如果只是对数据进行统计分析，但是没有提出数学模型，恐怕很难。

M*o2014-12-02 08:12

8 楼

这尼玛肯定有枪手吧

a
enhancing
make
Committee
the

【在 w******a 的大作中提到】

m*t2014-12-02 08:12

9 楼

社会科学类的博士论文常见的是理论测试（theory testing），或者是建立新理论（
theory building）。案例研究(case study)常常用来创立新理论，也有不少
positivists用案例来测试已有理论。从目录看，邓的论文中这些案例之间没有明显的
联系，好像既不是用来进行理论测试，也不是用来建立新理论，不是一般的博士论文。
实际上这些案例看起来更象MBA的教学材料。

m*t2014-12-02 08:12

10 楼