facebook 对linkedin 下手了。# JobHunting - 待字闺中
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http://finance.yahoo.com/news/facebook-plans-to-take-on-compani
Facebook (FB) has been an explosive social phenomenon pretty much since it
was founded in Mark Zuckerberg’s dorm room a decade ago, letting people
share their personal lives with friends around the world.
Now Zuckerberg is looking to tap into people's work lives, with plans to
expand Facebook-like connectivity and sharing into corporations. Ironically,
he’ll be following in the footsteps of more corporate-oriented tech firms
that have been racing to become “Facebook for the office.”
The secret new website, dubbed Facebook at Work, will look much like the
current Facebook site with newsfeeds, groups and chat, the Financial Times
reported. Users will be able to keep their personal posts separate from work
-related material, the story said. Facebook did not immediately return a
request for comment.
The features for workers are similar to offerings from Salesforce.com (CRM),
Microsoft (MSFT) and Google (GOOGL), among other large tech companies. A
host of start ups, including Slack, Convo and Hipchat, have also been
chasing the title of Facebook for work.
It’s a smart move by Zuckerberg, as personal membership growth slows in
Facebook’s most lucrative advertising markets, especially the United States
. The number of monthly active members in the US and Canada increased only 4
% last quarter from a year earlier compared to a 16% increase in the rest of
the world.
[Get the Latest Market Data and News with the Yahoo Finance App]
Inside the company, thousands of employees already use Facebook tools to
help get their work done, providing a foundation for the new offering. But
that doesn’t mean it will be easy for Facebook to succeed.
The company’s advertising revenue model isn’t necessarily a good fit with
businesses, which prefer paying for software and preserving the privacy of
their information. The offering will be free initially, the FT reported.
Even advertising titan Google has discovered that big businesses don’t like
the free with ads model. Customers of Google Apps for work pay $5 to $10
per user per month. And while Google has had some success, it trails other
companies offering competing services, like Microsoft and Salesforce.com,
that have closer ties to the IT departments of big companies and more
overlap with their other products aimed at the corporate market.
And some large companies block access to Facebook from their office networks
, fearing that employees will waste time checking up on the latest social
happenings. Facebook would probably have a tough sell convincing them to
open access to the work-oriented site.
Most stories about the new Facebook at work effort led with the competitive
threat to LinkedIn (LNKD), the popular social network for workers with 332
million members. Shares of LinkedIn were down 5% in midday trading on Monday
on news of Facebook’s plans, while shares of Facebook itself were off
about 1%. Shares of tiny enterprise chat maker Jive Software (JIVE), more
directly in Facebook's sights, were down 4%.
Investors seemed to be missing that the main thrust of Facebook’s new site
and LinkedIn’s offerings look more complementary at this point. While
Facebook appears to be focusing on improving communication and collaboration
within a business, LinkedIn’s mission is more about connecting people at
different companies, to help them find or fill a job.
Businesses that use Google Apps for Work, Salesforce.com’s Chatter or
Microsoft’s Yammer and Office 365 products want to keep their internal data
and communications secure and private, not shared with competitors.
LinkedIn is a totally different kind of social network, one that
crisscrosses the business world because it content is shared and controlled
by individuals, not companies.
That’s what Facebook does for people’s private lives, but it’s taking a
very different approach for work life.
Facebook (FB) has been an explosive social phenomenon pretty much since it
was founded in Mark Zuckerberg’s dorm room a decade ago, letting people
share their personal lives with friends around the world.
Now Zuckerberg is looking to tap into people's work lives, with plans to
expand Facebook-like connectivity and sharing into corporations. Ironically,
he’ll be following in the footsteps of more corporate-oriented tech firms
that have been racing to become “Facebook for the office.”
The secret new website, dubbed Facebook at Work, will look much like the
current Facebook site with newsfeeds, groups and chat, the Financial Times
reported. Users will be able to keep their personal posts separate from work
-related material, the story said. Facebook did not immediately return a
request for comment.
The features for workers are similar to offerings from Salesforce.com (CRM),
Microsoft (MSFT) and Google (GOOGL), among other large tech companies. A
host of start ups, including Slack, Convo and Hipchat, have also been
chasing the title of Facebook for work.
It’s a smart move by Zuckerberg, as personal membership growth slows in
Facebook’s most lucrative advertising markets, especially the United States
. The number of monthly active members in the US and Canada increased only 4
% last quarter from a year earlier compared to a 16% increase in the rest of
the world.
[Get the Latest Market Data and News with the Yahoo Finance App]
Inside the company, thousands of employees already use Facebook tools to
help get their work done, providing a foundation for the new offering. But
that doesn’t mean it will be easy for Facebook to succeed.
The company’s advertising revenue model isn’t necessarily a good fit with
businesses, which prefer paying for software and preserving the privacy of
their information. The offering will be free initially, the FT reported.
Even advertising titan Google has discovered that big businesses don’t like
the free with ads model. Customers of Google Apps for work pay $5 to $10
per user per month. And while Google has had some success, it trails other
companies offering competing services, like Microsoft and Salesforce.com,
that have closer ties to the IT departments of big companies and more
overlap with their other products aimed at the corporate market.
And some large companies block access to Facebook from their office networks
, fearing that employees will waste time checking up on the latest social
happenings. Facebook would probably have a tough sell convincing them to
open access to the work-oriented site.
Most stories about the new Facebook at work effort led with the competitive
threat to LinkedIn (LNKD), the popular social network for workers with 332
million members. Shares of LinkedIn were down 5% in midday trading on Monday
on news of Facebook’s plans, while shares of Facebook itself were off
about 1%. Shares of tiny enterprise chat maker Jive Software (JIVE), more
directly in Facebook's sights, were down 4%.
Investors seemed to be missing that the main thrust of Facebook’s new site
and LinkedIn’s offerings look more complementary at this point. While
Facebook appears to be focusing on improving communication and collaboration
within a business, LinkedIn’s mission is more about connecting people at
different companies, to help them find or fill a job.
Businesses that use Google Apps for Work, Salesforce.com’s Chatter or
Microsoft’s Yammer and Office 365 products want to keep their internal data
and communications secure and private, not shared with competitors.
LinkedIn is a totally different kind of social network, one that
crisscrosses the business world because it content is shared and controlled
by individuals, not companies.
That’s what Facebook does for people’s private lives, but it’s taking a
very different approach for work life.
