How to write introduction# Economics - 经济
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The Introduction Formula
By Keith Head, Business School, University of British Columbia
When I arrived at UBC, my colleague John Ries, who had been hired the year
before, explained to me that Jim Brander had given him a formula for writing
introductions. I'm afraid I didn't pay much attention at the time because I
thought it would stifle my creative juices (is that a mixed metaphor?).
Finally, I think I ended up internalizing the rules and now I thought I should
make them explicit because they h
By Keith Head, Business School, University of British Columbia
When I arrived at UBC, my colleague John Ries, who had been hired the year
before, explained to me that Jim Brander had given him a formula for writing
introductions. I'm afraid I didn't pay much attention at the time because I
thought it would stifle my creative juices (is that a mixed metaphor?).
Finally, I think I ended up internalizing the rules and now I thought I should
make them explicit because they h