Communications Officer NOA - Beijing, China (291542)

KEY ACCOUNTABILITIES (not all-inclusive)

1.  Implement the communication work plan to promote the visibility and reputation of WFP, in line with overall communications and WFP strategies. 

2. Contribute to communications through good research, analysis of assigned area of work and timely preparation and distribution of information products to target audience(s).

3. Manage the effective relationships with key media outlets and disseminate the flow of news/information about WFP’s work to the media, in order to enhance media outreach through facilitating interviews with senior management, pitching stories and handling incoming media queries.

4. Develop and produce communication materials, including briefing materials, press releases and articles, and coordinate its dissemination through effective channels.

5. Launch digital communications and advocacy campaigns reflecting corporate priorities to generate increased visibility and grow supporter base.

6. Oversee WFP China official social media accounts.Support the social media plan by developing social media content, and utilising platforms, networks and partners to enhance coverage and support of WFP activities in general.

7. Disseminate and provide insight on the generation of visibility content including, text, photos, videos and audio for use across a range of integrated online platforms and offline events, in order to adhere to WFP visibility guidelines while ensuring consistency with corporate messages. 

8. Monitor traditional and social media to inform the development and/or evaluation of communication activities and strategies concerning WFP China visibility. 

9. Contribute to the preparation of accurate and timely reports, support communications activities that enable informed decision making and assist on verifying consistency of information presented to the media and other stakeholders. 

10. Support the communications function’s capacity building of WFP staff on proposing (bidding for contracts) and implementing visibility work, providing advice and guidance within area and level of expertise, in order to assist staff in ensuring that all activities meet desired standards of consistency, quality and impact. 

11. Liaise and interact with WFP staff and external counterparts to support aligned activities and a coherent approach to communications within WFP. 

12. Guide and supervise junior staff, provide support with more complex analysis and queries.

13. Other as required.

STANDARD MINIMUM QUALIFICATIONS

Education:

• Advanced University degree in Journalism, International Relations, Public Relations, Communications, Marketing or other relevant field, or First University degree with additional years of related work experience and/or trainings/courses.

Experience:

• Minimum 5 years of relevant professional experience (especially in running digital campaigns and social media management).

Knowledge & Skills

• Proven experience dealing with visibility-related communications work.

• Experience in planning, gathering, and producing tailored multimedia content.

• Experience in working with external agencies to produce visibility content.

• Excellent written & verbal communication in English.

• Content creation skills (video, audio, graphic design).

Language:

• Fluency in both oral and written communication in English and Chinese.