哈佛商学院录取学生Essay是怎么写的？

说到商学院，大家脑海里第一个浮现的肯定是——哈佛商学院HBS，学霸、精英汇聚一堂，很好奇他们是凭借什么被录取的吧？今天，一起来看看哈佛商学院学生的 Essay 是怎么写的？

01 Stivaly

本科学校: UT Austin

本科专业: Biomedical Engineering

工作时间:  7年

ESSAY正文

Creating Something from Nothing When I Moved to the US

“Stivaly, the facts can’t be changed. You got an F on your assignment because you didn’t turn it in.”

As I heard these words, I stood next to Ms. Santiago, my 11th-grade History teacher, in shock. I had just arrived in Florida from Venezuela a few weeks before and was still learning the language. This was one of the most transformational moments of my life. By failing, I had the space to reflect on what I had done wrong, and on the lesson that my grandmothers, aunts, and mom had passed on to me—to be strong and unafraid of making mistakes, because mistakes lead to blazing new trails.

My mother, inspired by her mother’s strength, moved away from her home and became the first in her family to earn a degree in Computer Engineering, a degree uncommon for the women in Venezuela in the 1980s. She started her own computer engineering business in Ciudad Ojeda, a city she had never lived in before. In less than 10 years and after a roller coaster of failures and successes, she became one of the city’s most successful entrepreneurs and a role model for other women starting their own ventures. My mother was always vocal about taking risks and learning through setbacks.

Her determination taught me to stand up for myself and follow my dreams regardless of the challenges. After that F in History, I was determined to formulate a plan of action to correct my actions. I sought out new friendships with my classmates to establish a support network. I set my fear of not speaking fluent English aside and dared to make mistakes out loud, because I knew I would learn more that way. I asked for clarifications from teachers and classmates any time I needed it. By the end of my junior year, I had become one of the top students in every one of my classes. I ended the year with a 4.0 GPA, leading to my admission to the Miami Dade Honors College and later to UT Austin’s Department of Biomedical Engineering. At UT, despite the initial culture shock of being one of just five women of color in my Biomedical Engineering class, I continued pushing myself forward to define a career path where I turned my aspirations into real opportunities. I successfully collaborated as a research assistant in Dr. Hugh Smyth’s pharmaceutics lab, and my team was recognized for developing one of the top 10 novel medical device prototypes in a competition of more than 50 devices.

My mother also taught me that striving for greatness came with an obligation to uplift those coming behind us. Throughout my college years, I leveraged my insights from my experience of emigrating from another country to tutor other students who were going through a similar transition.

Having recently emigrated from Venezuela, Mariana was struggling to stay motivated to continue to pursue dentistry, the career of her dreams. Mariana was working to pay for her studies, and was supporting her little brother at home by helping him with his homework. By working with her to build a collection of resources and connecting her with other tutors, students, and faculty who were aligned to life sciences careers, I helped her improve her grades and identify programs that would help her continue to pursue her degree. Now she is on her way to graduating as a general dentist and will be the first in her family to earn a doctoral degree.

Creating Something from Nothing in My Work Experience

As the only Latina in my starting group at Accenture, I made it a point to engage in retention and recruiting initiatives from day one and established the first professional development workshops for Hispanics in the DC office. Through a curriculum focused on building leadership, communication, and networking strategies, I created a platform to support our members and provide them with the tools to build a successful career path inside and outside of the company. This model became the footprint for leads that followed and a key piece to the value offerings provided by the DC office and other offices across the nation.

I joined Accenture to grow my career in the healthcare technology sector. However, the lack of opportunities and resources in the health sector in the federal space local to Washington DC forced me to build a network and career path from scratch. After various networking events and hundreds of emails, it only took one person, a managing director named Matt Farrell, to empathize with my passion for the impact I wanted have in the industry and the grit I had to pursue it. I was staffed on a life sciences project as the lead of the team tasked to create a cloud-based patient services application. Since then I have been positioned to lead projects and teams of experts to deliver on a set of client requirements despite having little to no experience with managing teams or launching products. Exceeding my clients’ expectations has earned us additional work for every project I have led. I have gained the trust of leaders in my practice and established my reputation, and now I am proud to participate in groundbreaking projects that only people with high recommendations could partake in.

How HBS Will Help Me Build My Vision

My journey at Accenture has allowed me to fight for my passion: creating low-cost medical products that can be accessed by a wider population. This was important because I experienced first-hand how a lack of access to quality healthcare deteriorates a society—I lost my Aunt Marilu to cancer because she lived in a low-income community in Venezuela where she could not access effective treatments.

I aim to dedicate my life’s work to democratize low-cost innovative medical technologies from the US to hospitals across Latin America to improve the quality of care offered in the region. The portfolio of opportunities promoted by the HBS Health Care Initiative will expand my exposure to the sustainable alternatives I will use to address gaps in local and international healthcare systems.

Along with my husband, Jose Mena, who is also applying, I consider Harvard Business School to be my first choice because its focus on leadership. Being the originators of the case method, Harvard offers a unique environment for authentic leadership development where I will learn to be less self-critical, speak with assertiveness, and make tough decisions. Through HBS, I will engage in a collective endeavor to formalize my vision into a reality.

02 Emma

国际生

本科专业: Engineering

工作领域: E-commerce/Retail

ESSAY正文

Most [Nationality] women would remember their first lingerie shopping experience. It is hard to forget the experience of slipping into a dingy shop with your mother, getting eyed up by the male seller, buying without trial and rushing out before, God forbid, the world realizes you bought a bra.

Lingerie remains a taboo topic in [Country], and fashionable lingerie is considered especially risqué, with a ‘one-size, one-style – fits all’ mindset. Aiming to provide an uninhibited lingerie shopping experience, [Company’s] CEO entrusted me responsibility to make [Company] the largest lingerie player in [Country].

Our primary challenge was to create a transformational lingerie shopping experience in a conservative society. Women were apprehensive to share details and openly purchase lingerie, especially from an unknown start-up. I initiated a pan-India “Fit-for-all” campaign highlighting body diversity and the importance of well-fitting lingerie both for health and self-confidence. The campaign spanned 100+ micro-influencers and connected 5Mn+ women, enrolling 400K followers on social-media.

With traditional firms selling standard sizes this campaign helped identify unavailability of non-average sizes. I then led “Fit-athons’, measuring hundreds of women and built a fit recommendation engine. Collaborating with the Sourcing Head, my team standardised raw materials to ensure comfort and quality across 300+ sizes. To promote correct fit, we disseminated educational content at offline events and social-media.

Reaching women in underpenetrated, non-urban areas was challenging. We developed a strategy to build an e-commerce platform supported with retail stores. Targeting consumers through social-media/affiliates, we focussed on customer-experience across touchpoints – instructional website interface, quality checks, discrete delivery across 28k+ zip-codes and easy try-and-buy options. This increased consumer retention and boosted revenue to $[X]Mn/year.

Concentrating on offline expansion through a micro-markets approach, I identified cities with large addressable markets to open exclusive stores. Leveraging our USP as ‘fit experts’, we introduced consultation programs at our omni-channel outlets, employing virtual inventory exposure to provide the right fit across 10k+ styles. We improved offline accessibility through ~600 neighbourhood stores establishing [Company] in 10 cities with ~$[X]Mn in offline sales and the fastest breakeven for company stores.

With [Company’s] rapid growth, I focused on ensuring sustainability by building a service-oriented culture. Tracking consumer feedback; conducting weekly reviews, introducing soft-skills training and setting-up a NPS-linked appraisal process for 150+ employees, my team enabled 35% uptake in NPS.

Growing [Company] taught me to build brand salience through product differentiation. I learnt to step into the customer’s shoes and innovate by creating interactive, immersive experiences to overcome consumer hesitation. Building consumer loyalty highlighted the importance of product quality, and the need for an unobtrusive service-oriented culture.

Today, [company] serves 2Mn customers, is set to reach $[X]Mn revenue by 2020, and is growing into a women’s fashion brand with aim to expand into Asia-Pacific, the Middle-East and Africa.