Redian新闻
>
China Bans Celebs From Endorsing Tutoring, Tobacco, and Others

China Bans Celebs From Endorsing Tutoring, Tobacco, and Others

社会

The new guideline demands artists to be “fully” aware of the products they’re recommending and the companies behind them.

China has further tightened the leash on celebrity endorsements by prohibiting them from associating with certain products and services in an attempt to end “illegal and falsified” validations.

Celebrities are now banned from commercially endorsing medical items, dietary supplements, extracurricular tutoring services, and tobacco products, among others, according to the guideline published by the State Administration of Market Regulation along with six other government departments Monday. The statement added that artists should be “fully” aware of the advertisers’ business backgrounds and “sufficiently” use the products before recommending them to the public.

“The chaos in the sector, which includes celebrities giving illegal and falsified endorsements and companies choosing unrighteous artists as spokespeople for their products, has severely infringed on consumers’ interests, disrupted the market order, and tainted the social atmosphere,” the guideline said.

The advertising sector has become the latest target for regulators to rein in on wealthy and influential individuals, following crackdowns on tax evasion and the “unhealthy” fan culture in efforts to reform social values. Monday’s guideline also included a set of rules urging celebrities to “adhere to core socialist values” and “avoid promoting wrongful mindsets and abnormal aesthetics” such as extravagance and materialism.

Ji Yufeng, a partner at Shanghai-based Huiye Law Firm, told Sixth Tone that the new regulation aimed to provide additional support to the existing national advertising law, as regulators further scrutinize the sector.

“It will prompt artists to be more aware of not only giving endorsements, but also the behavior in their private life in the face of increasing regulatory risks,” he said.

The guideline is seen as a direct response from regulators to stop celebrities from arbitrarily endorsing products amid a rise in public complaints about them using their influence to seek profit. In May, market regulators slapped popular actress Jing Tian with fines of over 7.2 million yuan ($989,000) for exaggerating the health benefits of a beverage, while actor Hu Jun was accused of fraud after recommending a peer-to-peer online wealth management platform.

“Many celebrities, especially those not at the top of the pyramid in the industry, are more likely to give in when faced with temptation,” Ji told Sixth Tone, adding that the artists and their operating teams have often fallen short of recognizing the problems associated with brand cooperation due to limited knowledge of the legal liabilities.

Since 2020, China has ratcheted up its control of the entertainment sector, introducing a raft of measures and rectification campaigns to tackle celebrities’ misconduct. Famous pop star Kris Wu was arrested over rape allegations, while a group of A-list television and film artists, including Fan Bingbing, Zheng Shuang, and Deng Lun, were slapped with massive fines for tax evasion or being involved in financial impropriety.

Editor: Bibek Bhandari.

(Header image: Left: A promotional photo of Hu Jun as the brand ambassador for a P2P platform; right: A promotional photo of Jing Tian advertising a weight management product that authorities said made false claims about its effectiveness. From Weibo)


Download the new Sixth Tone app at the App Store or Google Play
APK file for Android:
https://image4.sixthtone.com/pkg/sixthtone.apk
(Copy URL and open in browser)

微信扫码关注该文公众号作者

戳这里提交新闻线索和高质量文章给我们。
相关阅读
In 2022, Students Are Struggling to Cope. So Are Their Teachers.China Strengthens Cyber Violence Policing After Teacher’s DeathOlder Chinese Are Willing to Work. But Finding Jobs Isn’t Easy.Photos: Mid-Autumn Festival, Under the Shadow of ‘Zero-COVID’探访加拿大私校:Rotherglen两个校区Oakville+Meadowvale...What Do Counseling and Cosmetology Have in Common?bāo huā shēng?bō huā shēng?[梅玺阁菜话]No. 077 上海老风味之卅三 海米豆瓣酥(视频)A Beijing Theater Is Committed to Screening Movies for the BlindGlobal Brands Pitch Sustainable Solutions to Chinese ConsumersChina Pays Tribute to Brazilian Soccer Legend PeléChina Bans Schools From Forcing E-Devices on StudentsCan China’s Farmers Cut Out the Middlemen?Winding Down ‘Zero-COVID’: The View From an Urban Village2022的八月琐碎:补交的作业The Chinese Online Slang That Took Over the Internet in 2022老大有点骑上了虎背的感觉吧电影《大开眼戒》观后感China to Boost COVID Vaccination for the Elderly Amid OutbreakFormer Chinese Soccer Coach Probed Amid Anti-Graft CrackdownOut with the old, in with the new. JuniorCoach is here for youRestaurants to Livestream From Kitchens to Ensure Food SafetyPrompt总结 | 从MLM预训任务到Prompt Learning原理解析与Zero-shot分类、NER简单实践The Publisher Who Rekindled China’s Curiosity About the WorldLogitech G PRO Wireless RGB Gaming Mouse, HERO 25K SensorLogitech Z506 Surround Sound Home Theater Speaker SystemXi’an Confronts an Unusual Challenge: a Surfeit of Ancient TombsAnother ‘Three-Body’ Animation Wins Praise From Sci-Fi FansThe Winners of China’s Housing Bust: Burnouts and Beach Bums周末随笔我在斯坦福当教练和评委 My Learnings from Coaching Stanford Entrepreneurs!China Vows to Strengthen Intellectual Rights ProtectionChina Slaps Soccer Personnel With Lifetime Ban Over Match-FixingRecommend somebody to do something是错误说法吗?China’s Online Classrooms Have a ‘Bomber’ Problem
logo
联系我们隐私协议©2024 redian.news
Redian新闻
Redian.news刊载任何文章,不代表同意其说法或描述,仅为提供更多信息,也不构成任何建议。文章信息的合法性及真实性由其作者负责,与Redian.news及其运营公司无关。欢迎投稿,如发现稿件侵权,或作者不愿在本网发表文章,请版权拥有者通知本网处理。