《流浪地球2》周边爆火冲上热搜，商家：理性消费

2023-02-01 08:02

今年的春节档电影院可谓是热闹非凡。据国家电影局发布的统计数据，2023年春节档（除夕至正月初六，1月21日至1月27日）位列中国影史春节档票房榜第二位。电影票房达到67.58亿元，同比增长11.89%；观影人次为1.29亿，同比增长13.16%；国产影片票房占比为99.22%。

China's box office during the Spring Festival holidays (Jan 21-27) exceeded 6.75 billion yuan, surpassing 2022's 6.04 billion yuan mark, making this year's Spring Festival holiday the second highest-grossing to date, according to China Film Administration.

档期内《满江红》（Full River Red）以26.06亿元票房成绩领跑；《流浪地球2》（The Wandering Earth II）21.64亿元票房位列次席；《熊出没·伴我“熊芯”》（Boonie Bears: Guardian Code）7.48亿位列第三。

除了票房表现抢眼，电影周边衍生品也卖爆了，“流浪地球2周边众筹已超9515万元”“流浪地球2周边商家呼吁理性消费”等话题登上热搜。

截至发稿时，众筹平台数据显示，自电影上映以来的8天时间里，《流浪地球2》相关周边众筹总额已经突破亿元大关，成为最快破亿的影视IP衍生品。而这一项目的预期目标，仅仅是10万元。

图源：淘宝截图

A hi-tech craze has been sweeping China during the Spring Festival holiday with China's homemade sci-fi epic The Wandering Earth II hitting theaters, scoring 2.6 billion yuan at the box office so far, and it has sparked heated discussion over the country's hard technology as well as the public's keen interest in the peripheral derivative product of the movie.

For example, the crowdfunding for several peripheral derivative product of the movie have received more than 100 million yuan as of press time, overshooting its targeted amount of 100,000 yuan within nearly a week after the movie's release.

来自片中的人工智能MOSS、机械狗笨笨、数字生命卡等周边收获超高人气，不少人还脑洞大开：“跪求行星发动机、太空电梯”“门框也安排一下”。

图源：淘宝截图

此外，再加上官方IP授权的帆布包、钥匙扣、鼠标垫、金属磁贴等各类周边现货的销售，《流浪地球2》周边整体销售额已经超过了1亿。

图源：淘宝截图

对于爆火的销售成绩，《流浪地球2》官方正版授权商赛凡科幻空间此前回应称，周边众筹金额远远超过预期，呼吁大家理性消费，建议大家在观看完电影之后冷静几天再购买。目前距离众筹结束还剩二十余天，商家发布公告表示，部分众筹产品已截档，不再接受新的预定。

图源：淘宝截图

目前，《流浪地球2》相关周边众筹金额仍在持续上涨中，许多粉丝开玩笑称，“10万元的目标是不是瞧不起我”“别劝我了，你赶紧生产吧”，还有人表示“买的不是周边，是中国科幻的未来！”

周边衍生品卖爆的背后，是电影的票房和口碑双丰收。四年前，《流浪地球》的横空出世，让网友们惊呼国产科幻片终于崛起了。但此后几经浮沉，再加上疫情对电影产业的影响，始终罕有同样高质量的国产科幻片问世。如今，被郭帆导演昵称为“小破球”的这部科幻巨制，终于迎来了第二部。科幻迷们的热情也被彻底点燃了。

因为这部续作是前传，在第一部里壮烈牺牲的宇航员刘培强，能在新作里再度与观众们“相逢”，让他曾经的人生故事更为丰满。刘德华所带来的新角色图恒宇也激发了我们对数字生命更多的思考。《流浪地球2》的故事依然很硬科幻，这次的特效制作，也证明了中国电影工业可以很行。

As a prequel of the first movie, the new tale takes place in an earlier period, recounting how the world is facing an unprecedented crisis and plans to migrate the Earth out of the solar system by installing more than 10,000 enormous fusion-powered engines on the Earth. It explains why humanity has decided to move the Earth out of the solar system for a new home in the galaxy.

It also delves into some intriguing, hard-core, sci-fi concepts such as digital immortality, the movie has been widely hailed as a visual feast that features many special-effect scenes, indicating improvements in the Chinese film industry.

据猫眼专业版数据，电影《流浪地球2 》上映9天，总票房已突破26亿。截至30日15时，该片在豆瓣、淘票票、B站、知乎等用户社区平台，均取得今年春节档评分第一的出色成绩。值得一提的是，该作在海外同样获得了专业媒体与观众的好评，目前IMDb评分达8.0，烂番茄新鲜度升至80%。

图源：淘宝截图

而就在前一天的29日下午，原著作者、著名科幻作家刘慈欣通过个人微博发布了自己“二刷”《流浪地球2》的感受。

刘慈欣称，《流浪地球2》的创作者们倒是很像他们自己的电影中的那些角色，以巨大的勇气和创新精神为发动机，把科幻电影这颗星球向未来推进。我们都知道中国科幻未来还有很长的路要走，万幸有这样的一群人在永不停歇地奋力前行。

图源：淘宝截图

"The creators of The Wandering Earth II are very similar to the characters featured in the movie. Their great courage and innovative spirit are the engine to push the 'planet' of science fiction into the future," Liu Cixin, author of the popular story The Wandering Earth and the Hugo Award-winning sci-fi novel The Three-Body Problem, said Sunday in a post on China's Twitter-like Sina Weibo after watching the hit sci-fi epic The Wandering Earth II for the second time.

"We all know that China's science fiction has a long way to go. Fortunately, such a group of people are working tirelessly," he said.

对此，电影官方微博转发帖子并回应称：感谢大刘老师的肯定！希望在未来的征途上，能有更多人一起加入，更希望与小朋友们一起绽放未来。