江歌妈妈首场直播带货,销售额超百万
Jiang Qiulian, whose daughter tragically lost her life in a fatal stabbing seven years ago in Japan, launched her first livestream sales event on Monday, attracting a huge audience and media attention.
Monday night's livestream, which commenced at 8 pm and continued until 11 pm, managed to captivate an astounding 15.1 million viewers, with a high of 100,000 people tuning in simultaneously.
During the livestream, Jiang, 54, offered viewers an array of everyday products, including snacks, tissues and kitchen supplies.
In just three hours, she sold nearly 60,000 items, amassing a staggering sales revenue exceeding 1 million yuan, according to a report from news website ThePaper.cn.
When asked about her reasons for delving into livestream sales, Jiang explained: "Fighting for justice is the only motivation keeping me going. But I can't just wait for justice every day. I need a business to enrich my life and provide the economic foundation necessary for my path to justice and retirement."
She said: "In my view, live-streamed sales are like bringing my small supermarket online. The purpose remains the same: making money. However, I prioritize product quality and service for customers, with profit coming second."
记者:解传姣
来源:澎湃新闻 中国日报
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