外媒报道：巴以冲突蔓延至快餐界——麦当劳炸了
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Times of controversy can present plenty of landmines for corporations looking to navigate a treacherous PR field.
McDonald's may have stepped on one this week after McDonald's Israel announced that it was opening 5 branches dedicated to donating about 4,000 meals to Israeli soldiers and first responders.
The Israeli franchise’s announcement triggered counter-donations from many of the chain’s Arab subsidiaries to the Palestinian cause.
Emotions are high on both sides of the issue, and on both sides of the border with Israel.
Times of controversy can present plenty of landmines for corporations looking to navigate a treacherous PR field.
McDonald's may have stepped on one this week after McDonald's Israel announced that it was opening 5 branches dedicated to donating about 4,000 meals to Israeli soldiers and first responders.
The Israeli franchise’s announcement triggered counter-donations from many of the chain’s Arab subsidiaries to the Palestinian cause.
Emotions are high on both sides of the issue, and on both sides of the border with Israel.
📝重点词汇与表达
present [prɪˈzɛnt]
出现，呈现
landmine [ˈlændmaɪn]
地雷
treacherous [ˈtrɛtʃərəs]
隐险的，危险的
first responder [fɜːrst rɪˈspɒndər]
急救人员，应急人员
franchise [ˈfræntʃaɪz]
特许经营；加盟店
counter-donation [ˈkaʊntər-doʊˈneɪʃən]
反向捐赠，反向捐助
subsidiaries [səbˈsɪdiˌɛriːz]
子公司，附属机构
emotions are high /iˈməʊʃ(ə)nz ɑː haɪ/
情绪高涨
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