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WundermanThompson:2023未来购物者报告

WundermanThompson:2023未来购物者报告

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We have now entered an era which we can call "post-COVID-19, but much of thecollateral damage remains, with the scars in retail still present. And while we mighthave hoped that being post-pandemic would have coincided with a sense of peaceand harmony, it feels like the world is in even greater turmoil than before - be thatbecause of the war in Ukraine, other growing geo-political tensions, inflation, or thecost-of-living crisis...

So, how is this all affecting the way consumers shop online, and what does it meanfor brands, retailers and marketplaces?

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